Natural Beauty
Learn more about Natural Beauty with the experts and editors at Who What Wear.
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These Will Be the 13 Biggest Skincare Trends of 2020
Prepare to embrace natural beauty.
By Drew Elovitz
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I'm Skeptical of Organic Skincare—But These 3 Brands Have Completely Won Me Over
Oh, and celebrities totally back me up.
By Erin Jahns
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I Made the Switch to Natural Shampoo—Here's What Happened
Trial and error.
By Amy Choi
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Zazie Beetz Feels Beautiful Every Damn Day Thanks to These 5 Beauty Tips
It goes way beyond products.
By Courtney Higgs
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I Switched Over to Vegan Skincare—Here Are My Thoughts
The results are in.
By Courtney Higgs
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The Cool No-Makeup Makeup Products Used on Men on the Oscars Red Carpet
Red carpet makeup for dudes is kind of goals.
By Amanda Montell
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3 Alternative Period Products for the Tampon-Averse
We've come a long way.
By Audrey Noble
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The Owner of a Green Spa Shared the 10 Items She Will Never Use Again
Yes, you can get healthier items at the drugstore.
By Stephanie Limiti
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What Does Jade Rolling Actually Do for Your Skin? We Asked an Expert
We're obsessed.
By Stephanie Limiti
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