Natural Beauty
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These Collagen Supplements Deliver Plumper, Better-Looking Skin
These are our six favorites.
By Kaitlyn McLintock
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A 54-Year-Old Shares 9 Beauty Products That Make Her Look 10 Years Younger
Um, we need everything.
By Erin Jahns
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This Clean-Beauty Line Is Going to Be Big—Here's a Password to Shop Pre-Launch
Meet Merit, our co-founder Katherine Power's new minimalist makeup brand.
By Kat Collings
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#LifeLessons: Gregg Renfrew on What It Takes to Be an Entrepreneur
Wise words from Beautycounter's CEO and founder.
By Virginia Yapp
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How a Career in Television Inspired This National Beauty Brand
Hear her story on Second Life podcast.
By Olivia Cappelletti
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Naomi Watts Gets Candid on Nontoxic Beauty and "Riding the Wave" of Aging
Welcome to Unfiltered.
By Erin Jahns
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16 Must-Try Hair Formulas If You're Converting to a Natural Beauty Routine
The best-selling products sorted by category.
By Erin Jahns
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I'm 45, and These Beauty Products Make My Skin Glow Like Crazy
This former model tells all.
By Courtney Higgs
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And Now, the $18 Mask That Brought Us Back to Our Youth
It's worth the hype.
By Caitie Schlisserman
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We Tested the New Nontoxic Foundation That Rivals Giorgio Armani Luminous Silk
We kid you not.
By Erin Jahns
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I've Done Countless Hours of Skincare Research, And These Products Actually Work
Beauty founders dish.
By Jasmine Fox-Suliaman
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Experts Say These Clean-Beauty Picks Are as Good as (or Better Than) Regular
Here are their exact shopping lists.
By Erin Jahns
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9 Essential Tips to Ensure Your Natural Skincare Routine Is Actually Effective
I asked derms, facialists, and brand founders.
By Erin Jahns
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We Have Curly Hair—Here Are the 23 Holy-Grail Products We Swear By for Styling
Your new favorites await.
By Jasmine Fox-Suliaman
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Meet the Hairstylists Redefining Natural Hair in Hollywood
Tracee Ellis Ross’s hairstylist included!
By Jasmine Fox-Suliaman
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You Won't Believe How Easy and Effective These DIY Face Masks Are
And you probably have all of the ingredients in your kitchen.
By Emily Dawes
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I'm Cleaning Up My Beauty Routine—These 18 Nontoxic Products Are Actually Legit
They're worth it.
By Caitlin Burnett
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A Clean-Beauty Expert Would Toss These Products From Your Vanity
Including retinol.
By Jasmine Fox-Suliaman
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I've Tried Every Goop Beauty Product, But I'm Most Obsessed With These 10
Because everyone wants to know.
By Erin Jahns
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25 Low- or No-Waste Beauty Products for a Greener Routine
Baby steps.
By Courtney Higgs
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FYI: People Are Obsessed With These Best-Selling Natural Skincare Products
For that summertime glow.
By Erin Jahns
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These Will Be the 13 Biggest Skincare Trends of 2020
Prepare to embrace natural beauty.
By Drew Elovitz
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I'm Skeptical of Organic Skincare—But These 3 Brands Have Completely Won Me Over
Oh, and celebrities totally back me up.
By Erin Jahns
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Found: The 24 Best Organic and Clean Hair Products
Healthy, shiny hair—sans iffy ingredients.
By Lindy Segal
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I Tried 37 Nontoxic Makeup Products—These Are the 16 I'll Actually Keep Using
I'm officially hooked.
By Erin Jahns
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Our Before and After Photos Are Proof This Affordable Skincare Line Really Works
Your skin and bank account will appreciate you.
By Caitie Schlisserman
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People Can't Stop Buying These 14 Makeup Products—and They're 100% Nontoxic
Plus, they look chic AF.
By Erin Jahns
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You're Welcome: 19 New Skin Products That Are 100% Results-Driven
And they’re all available at the drugstore.
By Caitie Schlisserman
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I Made the Switch to Natural Shampoo—Here's What Happened
Trial and error.
By Amy Choi
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My Morning Routine Is Less Than 30 Minutes—Here's How I Do It
It's possible.
By Stephanie Limiti