Nailing down your skincare routine can be tricky: There are toners, serums, retinoids, that random essence you purchased on a whim but have no idea how to use—the list goes on. And then there’s the fact that about 61% of the skincare products we purchase end up sitting around gathering dust (yes, we’ve got the data on that). It also turns out most of our fellow millennials find skincare too expensive and too confusing. Armed with this information, we set out to create beauty products that make skincare easy and effective for all. So without further ado, meet our sister brand Versed, a clean, results-driven skincare line comprised of 19 high-performance essentials all under $20. There’s everything from cleansers to moisturizers—and all the targeted treatments in between. Every product is backed by experts, tested by a community of people just like you, and easy to fit into a personalized regimen.
Want in? Here’s everything you need to know…
First off, you’re probably wondering how it’s possible that everything is clean, vegan, cruelty-free, and under $20. Here’s the deal: Versed isn’t about hyped-up ingredients, over-the-top packaging, or crazy markups. Buzzy ingredients are often included in formulations at microscopic, "marketing" levels, but not here. At Versed, every listed ingredient appears at a skin-changing level. Also, the brand is also focused on ethical practices and low-waste packaging. (Win-win-win.)
Okay, but let's get back to the formulas: They’re really good. No more googling crazy ingredients, no more ineffective formulas, no more added colors or fragrances—just a collection of clean products you can finally feel good about using. (Sidenote: You’ll also never find added phthalates, sulfates, parabens, silicones, formaldehyde, petroleum, mineral oil, BHA, BHT, talc, triclosan, triclocarban, chemical sunscreen, or hydroquinone in any Versed product.)
Get to know the products even better below, and swoop up the collection now—everything’s available at Target.
Pump up the moisture and plump up uneven texture with this super-hydrating, plant-based collagen alternative gel mask. Rosehip-seed oil and aloe-leaf juice help improve skin’s smoothness and moisture levels plus the appearance of wrinkles.
Dull skin? Give your eyes a vacation with this vitamin C– and ginseng root extract–packed eye gel. Not only does it target dark circles, but it’s also quick-absorbing, making it perfect to use before applying makeup.