Experts Say These Clean-Beauty Picks Are as Good as (or Better Than) Regular

The clean-beauty space has come a long way in recent years. Not only is there higher demand for natural, sustainably made, organic, and/or completely nontoxic formulas, but there is also an increasing number of fresh brands entering the space with exciting, cutting-edge launches that officially shed the old-school "granola" or "inefficacious" stereotypes associated with natural beauty formulas.

Even though the best clean-beauty brands are slowly but surely leveling up and finding themselves batting in the big leagues alongside their non-clean counterparts at high-profile, glossy retailers like Sephora, Nordstrom, Ulta, Violet Grey, and Amazon, we're especially partial to the chic boutiques, ateliers, and retailers that are solely dedicated to nontoxic beauty, including names like The Detox Market, Goop, Follain, and Credo

Recently, I learned that Credo, one of my personal favorite places to shop for new beauty obsessions, regularly works with leading experts in the beauty industry to educate their customer community, lend intel and perspective, advise on launches and formulations, and so on. (The range spans from clean-beauty-loving celebs and founders like Venus Williams to celebrity makeup artists and dermatologists.) 

Intrigued, I thought it would be fun to ask a few members of Credo's panel of clean-beauty pros which formulas they think are as good as the products' non-clean (aka "regular") classmates. Keep scrolling! Below, they're sharing all of the best clean-beauty products they'd personally prioritize and add to their Credo shopping carts. 


(Image credit: Courtesy of Katey Denno)


(Image credit: Courtesy of Dayna Hood)


(Image credit: Courtesy of Leilah Mundt)


(Image credit: Courtesy of Venus Williams)
Beauty Director

Erin has been writing a mix of beauty and wellness content for Who What Wear for over four years. Prior to that, she spent two and half years writing for Byrdie. She now calls Santa Monica home but grew up in Minnetonka, Minnesota, and studied writing, rhetoric, and communication at University of Wisconsin, La Crosse. She studied abroad in Galway, Ireland, and spent a summer in L.A. interning with the Byrdie and Who What Wear family. After graduating from UW, she spent one year in San Francisco, where she worked as a writer for Pottery Barn Kids and PBteen before moving down to L.A. to begin her career as a beauty editor. She considers her day-to-day beauty aesthetic very low-maintenance and relies on staples like clear brow serum (from Kimiko!), Lawless's Lip Plumping Mask in Cherry Vanilla, and an eyelash curler. For special occasions or days when she's taking more meetings or has an event, she'll wear anything and everything from Charlotte Tilbury (the foundations are game-changing), some shimmer on her lids (Stila and Róen do it best), and a few coats of the best mascara-type product on earth, Surratt's Noir Lash Tint.