I'm Skeptical of Organic Skincare—But These 3 Brands Have Completely Won Me Over


(Image credit: @januaryjones)

Let me preface this by saying I don't not believe in organic skincare. It's just that, for the most part, I don't believe in its ability to care for me and my particular skin type. I'm a huge supporter of the movement toward cleaner, nontoxic beauty routines, and there are so many amazing brands that have blossomed into glory over the past few years. That said, I'm also a staunch believer the best treatments and products aren't one-size-fits-all, and as we covered here, there's a huge lack of regulation in terms of sourcing and ingredients within the beauty industry.

It's hard to know what you're truly getting (even if something is marketed as natural or clean); lots of botanicals, herbs, and natural ingredients can be strong and highly irritating; and sometimes, non-natural skincare brands might be the better option. We have a strong you-do-you approach here at Who What Wear, and while we're all for sharing what has or hasn't worked for us, we're not here to preach all-or-nothing beauty gospel or try to sell you on a certain type of regimen that might not be compatible with your skin type. Finding the right regimen takes research and trial and error, but it's also fun! 

For the most part, lots of natural and organic skincare brands I've tried have irritated my skin and worsened my acne. I've noticed when I switch back over to brands like IS Clinical, PCA Skin, etc., my skin instantly rebounds for the better. So as lovely and beautiful as many organic skincare brands are, their oil- and botanical-rich formulas aren't always the right fit for me. But—there is a but here—three brands, in particular, have proved to be exceptions. I'm not sure if this has to do with superior packaging, ingredient quality, or just the way each treatment is formulated and balanced, but they've managed to win me over. Below, I'm sharing the top three organic skincare brands I love and use within my routine in addition to the specific products that have made the most significant difference in the health and feel of my complexion. Keep scrolling! 

Tata Harper


(Image credit: @lilyaldridge)

Celebrity fans: Kate Hudson, Keke Palmer, January Jones, Lily Aldridge

Full disclosure: Even though I have a major love for True Botanicals and Éminence, Tata Harper is my absolute favorite organic skincare brand. It's the first name I recommend to anyone who's interested in dipping their toe (or entire foot) into the nontoxic skincare world. As Mary Poppins would say (if organic skincare was a thing back in 1910 London), each of its dreamy formulas is practically perfect in every way. The signature organic ingredients are harvested from the brand's Vermont-based farm, and you'll even find a very fresh batch number etched into the bottom of each pretty green bottle. That's another thing—the luxe packaging also scores major brownie points, which feels appropriate considering the contents will purge your skin and give you the most sparkling, healthiest glow. 

True Botanicals


(Image credit: @lauradern)

Celebrity fans: Olivia Wilde, Laura Dern, Zazie Beetz, Kaitlyn Dever

Brimming with the most luscious of natural and organic skincare ingredients, True Botanicals is another celebrity favorite and one of the buzziest brands at the moment, probably because its formulas are just so bewitchingly effective. I had the opportunity to visit the brand's beautiful spa in West Hollywood a month ago, and I received one of the best facials of my life at the hands of the brand's facial therapist and educator, Noelle Simons. I'm now officially hooked on the brand considering I glowed for a full week afterward. Plus, all the products smell insanely dreamy and don't irritate or exacerbate my sensitive, blemish-prone complexion as so many natural skincare lines do. 

Éminence Organic Skin Care


(Image credit: @tessamaethompson)

Celebrity fans: Meghan Markle, Jennifer Lawrence, Victoria Beckham, Tessa Thompson

A couple of years ago, I stopped by Face Haus, and the esthetician used products from Hungarian-farmed skincare brand Éminence almost exclusively. Not only are the products exquisitely made, beautiful, and addictively yummy-smelling, but they're also the crème de la crème of organic skincare. The brand has been using sustainable farming and green practices to create natural, organic, and biodynamic products since 1958. 

Beauty Director

Erin has been writing a mix of beauty and wellness content for Who What Wear for over four years. Prior to that, she spent two and half years writing for Byrdie. She now calls Santa Monica home but grew up in Minnetonka, Minnesota, and studied writing, rhetoric, and communication at University of Wisconsin, La Crosse. She studied abroad in Galway, Ireland, and spent a summer in L.A. interning with the Byrdie and Who What Wear family. After graduating from UW, she spent one year in San Francisco, where she worked as a writer for Pottery Barn Kids and PBteen before moving down to L.A. to begin her career as a beauty editor. She considers her day-to-day beauty aesthetic very low-maintenance and relies on staples like clear brow serum (from Kimiko!), Lawless's Lip Plumping Mask in Cherry Vanilla, and an eyelash curler. For special occasions or days when she's taking more meetings or has an event, she'll wear anything and everything from Charlotte Tilbury (the foundations are game-changing), some shimmer on her lids (Stila and Róen do it best), and a few coats of the best mascara-type product on earth, Surratt's Noir Lash Tint.