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When it comes to symbols of British fashion, the Duchess of Cambridge and Alexa Chung are two names that jump to the top of the list. But while they may seem to represent two different worlds of style—the polished and the more playful—there’s one key accessory they both turn to time and time again: Superga sneakers.

Simple, comfortable and seriously understated, the Italian brand’s white sneakers have been worn by both women for years. While Kate Middleton may style hers with jeans and a button down shirt (as she did for the 2022 family Christmas card) and Alexa may pair hers with a vintage dress, both understand that a plain white sneaker is one of the most versatile shoes a woman can have in her wardrobe.

These two fashionable Brits aren’t the only famous fans of Superga. Model and podcaster Emily Ratajkowski has frequently been spotted wearing different styles with dresses and baggy trousers everywhere from New York to Cannes, and Italian influencer Chiara Ferragni has worn hers for both weekend events and hikes with her husband.

Part of the reason for Superga’s ongoing success is its clever collaborations, which put a fresh spin on the staple silhouettes. In 2011, Alexa Chung became the face of the brand, and went on to launch a collaborative collection between Superga and her own fashion label, debuting a covetable line of satin high-top styles in gold and white, along with darker hues. In 2021, Hailey Bieber took on the mantle, becoming the label’s global ambassador to promote its classic silhouettes and new releases, which were heavily influenced by her effortlessly cool street style.

In case you need further proof of Superga’s fashionable credentials, just look at its collaborations with major luxury fashion houses. Last year, Alaïa tapped the Italian label to be its partner for their first-ever sneaker collaboration, and this summer, Viktor&Rolf celebrated its 30th anniversary with a very special reimagining of the iconic Superga 2790 and the 2708 high-top sneakers featuring their signature oversized bow.

The best part? These versatile staples beloved by designers and A-list faces alike are completely affordable. Get inspired to pick up your own pair with these highlights of the best looks featuring Superga footwear, and our edit of the top styles currently available.


The Duchess of Cambridge
(Image credit: Getty)

Style Notes: Kate opted for a suitably nautical look for her visit to The Great Britain SailGP Team in Plymouth last summer. 


(Image credit: Getty )

Style Notes: A classic sporty-inspired look: Superga sneakers, cigarette pants and a cricket jumper. 


Alexa Chung
(Image credit: Getty)

Style Notes: Alexa's signature Superga combo is wearing them with a dress. 


(Image credit: Getty)

Style Notes: Alexa always provides great Glastonbury outfit inspiration, and her Superga high-tops are often a key feature.


Emily Ratajkowski
(Image credit: Getty)

Style Notes: Emily Ratajkowski knows Superga sneakers are the perfect shoe for a day of running around the city. 


(Image credit: Getty)

Style Notes: Proving just how versatile these sneakers are, EmRata also uses hers for a grungy streetwear look. 


Hailey Bieber
(Image credit: @haileybieber)

Style Notes: Hailey opted for the chunky sole version for her relaxed shorts-and-tee look.


This story was published at an earlier time and has since been updated.

Next Up: No Doubt—These Are the 8 Best Classic Shoe Styles to Wear With Dresses.

Freelance Fashion Editor

Jess Kelham-Hohler is a freelance writer, editor and content strategist. She has been a contributor for Who What Wear UK since 2023. Currently based in London following six years in Washington D.C. and New York, she was previously the Digital Editor for Soho House & Co, an international group of private members’ clubs for creatives. She has interviewed a range of artists, creators and more, including Alighieri founder Rosh Mahtani, photographer Misan Harriman and fashion editor Lindsay Peoples Wagner. Today, she writes primarily about fashion, travel and culture for various publications, and has worked as a copywriter and content strategist for brands such as Belstaff, Olivela and Equinox.