Zara Has Spoken: These Are the Coolest Summer 2018 Trends

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(Image credit: Zara)

Summer is all about dressing up and having as much fun as possible along the way. We're talking prints, colors, and textures galore. I don't know about you, but I personally tend to over-shop throughout the entire summer. A sundress here, a bikini there—you get the picture. In an effort to not spend my entire life's worth on this seasonal wardrobe, I head to Zara, which typically always hits the nail on the head when it comes to the summer trends I should know about, and this year is no different.

After a careful assessment of the products currently stocked at the retailer, it was clear that the 10 trends ahead are the ones Zara officially wants you to know about this summer. To give you a little preview, the styles it's pushing are incredibly lively, which is exactly what we've been looking for in a summer wardrobe. Check out the insanely stylish summer fashion trends found at one of our favorite affordable retailers of all time ahead.

Carry the Rainbow

Taste the rainbow? Nah—this summer we'd rather carry it in the form of multicolored baskets, netted carryalls, and crochet totes.

Crochet Crushes

Make it a dress, make it a sweater, make it a swimsuit—we don't care. So long as crochet is gracing the presence of your summer wardrobe, you're in the clear.

Life in Plastic

Let's get one thing straight—life in plastic is fantastic. While most people are just hopping on the plastic handbag trend, Zara's made it crystal-clear that plastic footwear is the way to go.

Down to Earth

Between the earthy textures, the tactile fabrics, and the easy silhouettes, a "down to earth" wardrobe is one this retailer is not only encouraging us to try, but it is quickly convincing us before our eyes. 

Beyond the Suit

Swimsuits for summer? Nothing new there, but thanks to Zara, we're embracing the idea of accessorizing our bathing suits to death via chunky jewelry, printed wraps, and more.

It Takes Two

The ideal summer outfit? One you don't have to think twice about throwing together. Thanks to the plethora of matching sets at Zara this season, our outfit stress is completely gone.

Crafty Confections

Earlobes dripping in crafty danglers is the summer trend your face is in dire need of. Spruce up any outfit from your bikini to jeans and a tee with this lively accessories trend.

Conflict of Interest

Contrasting prints has never been more popular, especially thanks to Zara's kitschy takes on the notion. From gondola-printed shirts with checked pants to complimentary yet different striped get-ups, there's a lot of print mixing going on this summer and we're here for it.

Head in the Game

Get your head in the game this summer by way of flat-brimmed straw hats, bold headbands, and crochet bucket hats. Truly, no outfit is complete without one of these striking toppers. 

Prairie Party

If a classic summer dress is what you're looking for, try one daintily inspired by the prairie. Delicate buttons, eyelets, and paisley are all we can think about when it comes to foolproof summer dressing.

More Zara is coming your way since you know we're huge fans over here, so before you go, check out the Zara shoes we're losing it over

Lauren Eggertsen
Editorial Director

"Copy (200 words): Lauren Eggertsen is currently the editorial director of Who What Where and has worked at the company for nearly seven years, where she started as an associate editor and has since worked her way up. Lauren has over 10 years of experience in the fashion editorial space, starting her career with internships at Marc Jacobs, Marie Claire, and The Zoe Report, where she was later hired as their editorial assistant. Lauren has worked in the Los Angeles and New York Who What Wear offices but currently calls L.A. home. It is here where she leads and manages Who What Wear's fashion team and oversees all day-to-day editorial content and large tentpole moments. This includes all of the runway, trend, and shopping-driven content that ultimately helps to build a strong brand reputation within the industry. Lauren's role also includes helping to set the fashion direction for all original photo shoots and often styles many of the celebrity cover shoots, including big names like Sydney Sweeney, Lindsay Lohan, and Megan Fox. 


She has also attended multiple fashion weeks, including New York, London, and Milan, where her personal style has been featured on sites such as Elle.com, HarpersBazaar.com, and Vogue.co.uk. She prides herself on discovering and supporting small brands and on her knack for a good vintage shopping find. When she isn't working, she enjoys researching and dining at reputable restaurants around both her neighborhood and the globe.