This Classic Fashion Item Has Been Wildly Popular for 5 Decades

If you think about it, there aren't many fashion brands in the world that just make one thing, but most of the ones that do truly excel at that one thing. A perfect example of this is Ray-Ban, which, as you know, truly excels at sunglasses. The brand has been around since the 1930s, but it was closer to 1970 that it really started to gain steam among the fashion and celebrity crowds, with Wayfarer and Aviator paving the way for many more iconic styles over the years.

Everyone from Beyoncé to Madonna to Gwyneth Paltrow has worn Ray-Bans on repeat occasions over the years, so while they may not make the list of It sunglasses for any given season, several Ray-Ban styles are classics, in the realm of a Burberry trench coat or a Louis Vuitton duffle bag. Not only that, but the brand's most popular sunglasses styles are universally flattering, which is no small feat when it comes to something you wear on your face.

Scroll on to see some of the many, many celebrities who have donned Ray-Bans so well over the years, and shop the most iconic styles of them all.

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(Image credit: Michel Dufour/WireImage)

On Gwyneth Paltrow: Ray-Ban Aviator Sunglasses ($150)

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(Image credit: Rex)

On Beyoncé: Ray-Ban Metal Round Sunglasses ($133)

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(Image credit: Karwai Tang/WireImage)

On Kate Middleton: Ray-Ban New Rubber Youngster Sunglasses ($143)

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(Image credit: Barry King/WireImage)

On Madonna: Ray-Ban Wayfarer Sunglasses ($143)

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(Image credit: Gotham/GC Images)

On Lily Aldridge: Ray-Ban Metal Round Sunglasses ($133)

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(Image credit: Rex)

On Scarlett Johansson: Ray-Ban Wayfarer Sunglasses ($143)

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(Image credit: PA Images via Getty Images)

On Céline Dion: Ray-Ban sunglasses

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(Image credit: Rex)

On Jennifer Lopez: Ray-Ban Aviator Sunglasses ($178)

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(Image credit: Rex)

On Kate Moss: Ray-Ban Wayfarer Sunglasses ($143)

Shop the Most Classic Ray-Bans

Next up: 8 outfit ideas for fashion fans with classic style.

Allyson Payer
Senior Editor

Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.