These Plus-Size Brands Are Doing It Right


(Image credit: Backgrid)

We live in a world filled with women of all shapes and sizes, and it goes without saying that we're all equally entitled to an array of stylish clothing to choose from. Which is why it thrills us to report that one category in particular, plus size, is receiving more awareness than ever these days, and therefore plus-size women more cool brands to choose from than ever. And we'd be remiss not to share some of our favorite plus-size brands with you.

From high-end workwear to fun, affordable, vacation-ready pieces, there's a plus-size brand that checks every wardrobe box there is. And naturally, we scoured the current stock of eight of the most stylish brands on the block to present you with the best pieces to shop now. Keep scrolling to see which plus-size brands have the coolest stuff, and don't forget to bookmark them for future binge shopping.


With a slew of modern, on-trend pieces for every occasion at reasonable price points, you truly can't go wrong with Eloquii. The brand even partnered with cool-girl favorite Stone Fox Bride to start offering bridal gowns in sizes 16 to 24.

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Fast-fashion favorite ASOS is a treasure trove of directional pieces (including accessories) from its Curve line and a plethora of other plus-size brands, such as Alice & You and New Look Plus. It is without a doubt a one-stop shop.

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We're pleased to say that every single piece of our collection with Target is available in plus-size online. Current offerings include flirty ruffled tops, printed pencil skirts, and lightweight midi dresses, all perfect for summer. Bonus: Every single piece is under $50. 

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Violeta, an extension of Mango, offers everything from swimwear to off-the-shoulder tops to on-trend denim up to size 22. With a plethora of both off-duty and office-friendly pieces, you'll find yourself shopping here for every occasion.

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When it comes to Nic + Zoe's plus-size options, expect high-quality modern classics that will seamlessly mix and match with the rest of your wardrobe. We spotted several pairs of ultra-flattering cropped trousers that are too good to pass up.

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Navabi is the in-house line of its namesake site's curated mix of high-end brands. When you want to splurge on classic yet stylish pieces that you can hang onto for a while, look no further.

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If androgyny and minimalism are more your speed, you'll want to check out Universal Standard. While it keeps its inventory small, its simple styles are wardrobe staples for every woman, and the company's message is absolutely worth supporting.

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You're probably already aware of Forever 21's vast number of plus-size pieces, so let us just give our best piece of advice: Check the new arrivals section often. The popular retailer's best pieces go in and out of stock as fast as lightning. We're particularly fond of the activewear offerings and selection of casual dresses.

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Allyson Payer
Senior Editor

Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.