What to Buy From Nordstrom If Your Vibe Is "Rich Mom" But Your Budget Is $100


(Image credit: @aysha.sow)

If you spend any time on TikTok (or the internet, for that matter), there's a good chance you've encountered the rich-mom aesthetic at least once, if not a few dozen times. Think of it as the quiet-luxury trend tailored more specifically to those who want to look polished while chasing one or more tiny humans around.

As a mom, I welcome all the advice that comes up on my For You page. I'm always looking for styling tips or pieces that will make it easier to make my way out the door looking somewhat chic with what little time I get to myself in the mornings, and I know I can't be the only one. With that in mind, I rounded up 30 Nordstrom finds that give off rich-mom vibes without actually requiring you to be rich to acquire them. From tops and dresses to belts, shoes, and skirts, below are the under-$100 items that will have you looking like your favorite cool mom influencer in no time. Keep scrolling to get shopping, and to help the luxe, but on a budget agenda, don't forget to check out our Nordstrom promo codes

This post was published at an earlier date and has since been updated.


Since starting as an intern back in 2013, Nicole Akhtarzad Eshaghpour has held several roles here at Who What Wear, and she is currently Editor-at-Large. It was a less expected route, seeing as she was graduating from business school at USC when this all began, but it has turned out to be the best one for her. Fast-forward to 2024, and she's moved to NYC from her hometown of Beverly Hills and spends her workdays a little differently from when she was an intern starting out. Currently, she focuses on a weekly mélange of shopping content. As far as her personal style goes, she's largely drawn to classic pieces and neutral basics but will always make an exception for something colorful, printed, or bejeweled as long as it's deemed worthy enough. After all, the only thing she loves more than a good party is dressing up for one. On weekdays, she can usually be found at home eating something delicious for dinner and trying to force her husband to watch Summer House.