And Now, the Surprising Trend You Can Wear 24 Hours a Day


(Image credit: @maria_bernad)

Once upon a time, we considered white sneakers a trend—remember when they emerged alongside the rise of athleisure? Flash forward to 2018 and the comfortable footwear has earned staple status. Same with leggings—no matter which side of the controversial leggings-as-pants debate you stood on, you can't deny their ubiquity. What I'm trying to say is that comfort is slowly taking over our wardrobes.

The next trend on deck? Sleepwear. Nightgowns, satin pajama shirts, and matching sets are all a part of this growing micro-trend. There's a wave of stylish sleepwear brands like Sleeper, whose dreamy nightgowns are way too pretty to be worn solely for sleeping. While I'm not suggesting that you actually roll straight out of bed and into the day's itinerary, I think there's something to be said about wearing something ridiculously comfy and calling it fashion.

Ahead, see the sleepwear trend in action IRL and shop our breakdown of the key pieces.


The Piece: Nightgown
(Image credit: @sophiaroe)

A pair of sleek mules and a classic handbag make it clear that a nightgown is meant to be worn during the day.


(Image credit: @maria_bernad)

Layering a sheer nightgown over pants is like the 2.0 version of wearing a wrap dress over jeans.


(Image credit: @alyssainthecity)

Did you ever imagine a nightgown would make such a cool beach coverup?


The Piece: Silk Pajama Shirt
(Image credit: @aemiliafay)

One silk pajama shirt, two ways.


(Image credit: @laurenegg)

I mean, these sleeves are way too "extra" to be worn just for sleeping.


The Piece: Matching Shorts Set
(Image credit: @minamigessel)

Matching pajama sets like these make binge-watching Netflix look like a "moment."


(Image credit: @evewear)

Have you ever looked so cool while lounging?

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Senior Editor

Anna is an editor on the fashion team at Who What Wear and has been at the company for over five years, having begun her career in the Los Angeles office before relocating to New York, where she's currently based. Having always been passionate about pursuing a career in fashion, she built up her experience interning at the likes of Michael Kors, A.L.C., and College Fashionista before joining the team as a post-graduate assistant editor. Anna has penned a number of interviews with Who What Wear's cover stars over the years, including A-listers Megan Fox, Issa Rae, and Emma Chamberlain. She's earned a reputation for scouting new and emerging brands from across the globe and championing them to our audience of millions. While fashion is her main wheelhouse, Anna led the launch of WWW Travels last year, a new lifestyle vertical that highlights all things travel through a fashion-person lens. She is passionate about shopping vintage, whether it be at a favorite local outpost or an on-the-road discovery, and has amassed a wardrobe full of unique finds. When she's not writing, you can find her shooting street imagery on her film camera, attempting to learn a fourth or fifth language, or planning her next trip across the globe.