Hesitate, and It's Gone: Skims's New Swimwear Line Will Sell Out by the Weekend


(Image credit: Skims; PICTURED: Skims Swim T-Shirt ($52))

I'm just going to say it: Most people who claim to not like Skims probably haven't tried it yet. Sure, when you pull one of its shapewear onesies out of the box, it looks like something only your old American Girl doll could fit into. But once you get it on and situated (which might take a few minutes), it's hard to argue with the product's quality and comfort. With super-soft T-shirts, underwear, and slips and shapewear that works, our editors agree that Kim Kardashian and Skims co-founder Jens Grede did good. Their next venture? Swimwear

Today, the duo launched Skims Swim, the brand's first-ever line of water-friendly one-pieces and separates, all of which are available in sizes XXS to 4X. The collection, which starts at $32, has been in the making for a long time. "We've really taken the time to make sure we're offering the best solutions for our customers," Kardashian said in a press release. According to her, the goal was to create swimwear that wouldn't feel daunting to women by simplifying the process of shopping for the beach and to develop a line that would work for everyone. "Whether you prefer a more covered-up style or something more revealing, the collection is designed to be layered and built upon," she continued. Think bike shorts and T-shirts as well as Kardashian-Jenner favorites like string bikinis and cutout one-pieces. 

Here's the catch. Like most of Skims's drops, the hype around the brand's first swimwear line is big—like really big. I saw three TikToks about it just during my allotted 10-minute scroll this morning. In other words, the 19-piece collection below won't stay in stock for long. Shop every piece, all of which are available in seven colors and sizes XXS to 4X, while you still can below. 


(Image credit: Skims)


(Image credit: Skims)


(Image credit: Skims)

Shop Skims's first-ever swimwear line:

Next: I Used to Hate This Swimsuit Style, But These 29 Bikinis Convinced Me Otherwise

Senior Fashion Editor

Eliza Huber is a New York City–based fashion editor who specializes in trend reporting, brand discovery, and celebrity style. She joined Who What Wear in 2021 after almost four years on the fashion editorial team at Refinery29, the job she took after graduating with a marketing degree from the University of Iowa. She has since launched two monthly columns, Let's Get a Room and Ways to Wear; profiled the likes of Dakota Fanning, Diane Kruger, Katie Holmes, and Sabrina Carpenter for WWW's monthly cover features; and reported on everything from the relationship between Formula One and fashion to the top trends from fashion month, season after season. Eliza now lives on the Upper West Side and spends her free time researching F1 fashion imagery for her side Instagram accounts @thepinnacleoffashion and @f1paddockfits, running in Central Park, and scouring eBay for '90s Prada and '80s Yves Saint Laurent.