Ring the Alarm: Early Access to Sephora's VIB Event—Here's What We're Buying

If you're among the most devout beauty lovers—aka Sephora's Rouge members who spend over $1000 annually—today is essentially the equivalent to your birthday, Christmas, Hanukkah… You get the idea. Sephora's annual Beauty Insider Spring Bonus event is here, and you (yes you, dear Rouge member) get early access, in addition to the most significant shopping discount—a whopping 20% off your favorite Sephora finds. And yes, the fun and games start today, April 26.

The event doesn't start until May 2 for Sephora's VIB members and Insiders, but Sephora is gifting Rouge members with early access to the deals and discounts through May 1. Here's how to prepare: In addition to parking yourself in front of your computer and pouring yourself a big cup of something highly caffeinated, you'll use code HEYROUGE online at checkout, and for those shopping in-store, simply flash your email. (The offer can be redeemed an unlimited number of times between now and May 1, regardless of whether you're at the mall or on your laptop.)

We don't think you'll need much help when it comes to stacking your shopping carts with the retailer's best-selling skin, haircare, and makeup products, but because we're just as product-obsessed as you are, we're including everything on our Sephora product radar below to get your juices flowing. Oh, and if you're not yet a Sephora Beauty Insider member and are having some serious FOMO, fear not. You can learn more about the event and how to sign up by visiting the retailer's website here.


Inspired by Korean skincare, Glow Recipe is one of the most sought-after brands in the beauty industry right now, and this is their latest launch. 

My fellow WWW Beauty editor Amanda Montell and I love Sunday Riley so much we took the time to review all its best-selling products. (See it here!) Therefore, the brand-new vitamin-infused oil is obviously the next on our hit list.

A radiant, aesthetically pleasing dream for both dull complexions and Instagram accounts alike. 

Our lips may have a special knack for getting especially dehydrated this time of year, but this luxurious blend of oils plumps, soothes, and moisturizes to stop the dreaded chap in its tracks.


A clean, all-natural multitasker that instantly enhances your lips, cheeks, and eyelids with one smooth and effortless swipe. 

As far as we're concerned, a Rihanna-inspired glow is the only way to go. This bronzer is all you need this spring and summer!

Our very favorite cannabis-infused mascara is now cannonball-proof. 

A riff off the brand's iconic blush, this easy-to-use liquid highlighter is the naughtiest way to amplify a lit-from-within glow for upcoming summer evenings. 


Say hello to the most buzzed-about new launch in the hair industry right now—a bond-smoothing styling creme sure to make your hair growth (or health!) dreams come true. 

The glitter trend isn't going anywhere, and this hair and body stick from IGK is quite literally brilliant. 

Yes, we adore the cheeky name, and yes, we love the sultry bend and texture this shampoo imparts even more. 

Slip's signature silk pillowcases and scrunchies are nonnegotiable within our healthy hair routines. And we love them even more when they're sold together. 

Tools & Accessories

As glowing and perfect as your Isle of Paradise tan will be (the brand's Self-Tanning Mousse $29 is our fave!), this handy-dandy applicator mitt might be even more radiant. We're obsessed.

There's no better time than now to splurge on the most famous and hair-blessing of hair dryers than when you have 20%, folks. That's a fact.

Our favorite way to de-puff, relax, and recalibrate to an acceptable temperature during a long hot summer. 

When it comes to collecting Beautyblenders, the limit does not exist


Bath & Body

A glittering debut from the go-to makeup artist of Shay Mitchell, Olivia Munn, and pretty much all of Hollywood.

If you're in the market for a natural deodorant that actually works, this one just launched and is maybe the best one we've tried—ever. (Just in time for sweat season!)

Herbivore is one of our favorite brands available at Sephora, and this crushed amethyst–infused body polish is high priority on our want list. 

This sought-after CBD-spiked body oil is our favorite way to soothe sore muscles and pretty much every other springtime skin woe. 

Next: 29 Best-Selling Skincare Products Everyone Wants at Sephora Right Now

Related Stories