Meet Holly Thaggard, the Founder of Beloved SPF Supergoop!

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Second Life

Welcome to Second Life, a podcast spotlighting successful women who've made major career changes—and fearlessly mastered the pivot. Hosted by Hillary Kerr, co-founder and chief content officer at Who What Wear, each episode will give you a direct line to women who are game changers in their fields. Subscribe to Second Life on iTunes, and stay tuned.

If you’re like me and devoted to discovering new skincare products to enhance your regimen, you’ve probably heard of (and most definitely used) Supergoop!. Holly Thaggard, the founder of the beloved SPF brand, built the skincare empire with the goal to reduce the epidemic of skin cancer after the diagnosis of a close friend at the young age of 29.

With Supergoop!’s playful name, spirited branding, and innovative formulas, Thaggard shifted the sunscreen stereotype from a chore before the beach into a desired integral part of your everyday routine. Since its launch, Supergoop! has been included in Allure’s "Best of Beauty" list six years in a row, is sold in over 1700 retailers, remains Sephora's best-selling SPF, and has doubled its growth since 2018.

Prior to the inception of Supergoop!, Thaggard worked as an elementary teacher and, impressively, a professional harpist. Throughout her time in the classroom, Thaggard discovered the disregard for everyday sunscreen use and the important need to address SPF usage for children. Today, Thaggard has come full circle with Supergoop!’s school program, which works to change the state laws of sunscreen in the classroom and supplying Supergoop! in about 3000 classrooms across the United States.

Head to iTunes to subscribe to Second Life, and listen to this brand-new episode to hear all about how Thaggard has created a brand established in education to bring awareness to the importance of SPF and, at the core, her passion. Keep scrolling to shop some of Supergoop!'s best sellers.

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