Digital Influencer and Entrepreneur Chriselle Lim on Her Next Chapter With Bümo


(Image credit: Courtesy of Create & Cultivate)

Welcome to Second Life, a podcast spotlighting successful women who've made major career changes—and fearlessly mastered the pivot. Hosted by Hillary Kerr, co-founder and chief content officer at Who What Wear, each episode gives you a direct line to women who are game changers in their fields. Subscribe to Second Life on Apple PodcastsSpotify, or anywhere you get your podcasts to stay tuned.

It's hard to imagine a world without digital creators, but there was a time when a few digital influencers were paving the way for the future of the industry. At the helm of the revolution of digital content creation was Chriselle Lim. Lim began blogging back in 2008, and just three years later, she launched her website and Youtube channel, The Chriselle Factor. Today, she has garnered over five million followers across her various platforms and channels, inspiring women worldwide through her unique perspective on beauty, fashion, and lifestyle. Lim also co-founded CINC Studios, a creative studio specializing in visual, digital, and social communication for beauty, fashion, and lifestyle brands.

In 2020, Lim made a major career shift into an industry no one was quite anticipating. She co-founded Bümo, a platform bringing licensed educational childcare to the workplace. Bümo, a platform that is operational both online and in-person, is dedicated to reimagining what the future of family and work looks like by providing parents with creative solutions to thrive in their career while also supporting their children's development. Bümo is a modern company shifting the narrative for parents—especially as they begin to return to the workplace after the past year. Rapidly expanding, Bümo just opened its first location at the Westfield Century City shopping center and has raised a $3.5M seed round that includes support from Jessica Alba, Rebecca Minkoff, Alli Webb, Whitney Port, Coco Rocha, Vivian Chou, and more. Lim has evolved Bümo even further by launching the Being Bümo podcast, where she hosts honest and inspiring conversations for parents.


(Image credit: Karla Ticas)

As an entrepreneur with an incredible reach, Lim has been able to use her platform to pivot her career and ultimately build a brand that truly is making a significant impact on families. Tune in to the latest episode of Second Life to hear why Lim decided to become the co-founder of Bümo and how her past experiences, such as interning at renowned global public relations firm Karla Otto and working as a fashion stylist, all lead her to become the Chriselle Lim we know today.


(Image credit: Karla Ticas)

Up next: How Skincare Expert Lara Devgan Is Paving Her Own Way in the Beauty Industry

Freelance Editor