The "Dated" Shoe Brand Fashion People Are Suddenly Declaring as Chic

I'll be honest. I love a good comeback. Anytime that a brand returns to the forefront after a few years of sitting on the sidelines, I feel a small internal cheer that they've just got it right. Think back to the last few years when Ugg revived themselves from their early '00s standing or the rediscovery of Diesel. For 2023, there's one shoe brand fashion people have declared chic once more: Scholl. 


(Image credit: @emmanuellek_ )

Emmanuelle styles her Sabot sandals with a sweet mini dress for the height of summer. 

It comes as no surprise that Scholl has resurfaced as the brand to own. As fashion people, we know that a shoe can be the make or break of an outfit, whilst often being the most difficult piece to decide on. Luckily, Scholl's summer sandals are so chic I'm pretty sure they'll go with anything. (Just take a look at our fashion friends styling them with everything from knit skirts to minidresses, to wide-leg trousers). 


(Image credit: @jeannedamas )

We're so pleased about the clogs revival. Jeanne styles hers for the transeasonnal months with socks. 

There's a good reason that Scholl is taking pride of place once again in our wardrobes. Firstly, they're seriously chic. Scrolling through their new-in selection, you'll find an array of sandal styles from clog shapes to sandals and even a '60s-style hybrid that is proving to be particularly popular this year. The styles come in a variety of colours and prints, with suede finishes also offered up. With summer just around the corner, we're readying our pedicures to slip on our sandals in the next few weeks. The second feature that sets Scholl apart, and is almost just as important as the first, is the focus on comfort. The brand began with comfort collections and grew its technology to ensure each shoe has clever design details to ensure you're comfortable all day long. Win-win. 

If you're ready for sandal season, keep scrolling to explore the comeback shoe for summer 2023. 


(Image credit: @camillecharriere)

Camille's off-duty outfit is that much cooler with Sabot's as a finishing touch. 


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Florrie Alexander
Acting Affiliates Editor

Florrie embarked on her fashion journey while studying French and History at university. Whilst studying in Aix-en-Provence, she began to write her dissertation on the history of fashion and the influence of Haute Couture, and landed her first role at Harper’s Bazaar. Following this, she interned for various publications including Elle, Grazia and Marie Claire before joining the fashion team at Conde Nast Traveller. There, she contributed to international photoshoots, styled pages and covers, and produced engaging digital content.

During a freelance period, Florrie honed her skills in editorial work in various digital and print publications including Vogue Italy and Departures magazine, as well as styling e-commerce photoshoots and personal shopping. Florrie actively pursues an in-depth understanding of fashion and jewellery, and after styling a jewellery cover shoot at Conde Nast Traveller chose to complete the De Beers Diamond Foundation course. Florrie first joined Who What Wear UK as a freelancer before becoming the Commerce Writer, blending both editorial and commercial content. Now, as the Acting Affiliates Editor, she monitors current trends, new-in styles, wardrobe heroes and how best to style them. In her downtime, Florrie can be found in her hometown of London, usually with a coffee in hand.