This Is the Iconic Perfume That Turned Sadie Sink Into a Fragrance Person


(Image credit: @sadiesink_)

Maybe you recognize Sadie Sink from her breakout role as fierce friend and unapologetic adventurer Max Mayfield in Stranger Things. Maybe you know her as Ellie from The Whale or Ziggy from Fear Street. Or, maybe you're a Swiftie who cried because of her performance in Taylor Swift's All Too Well. No matter what TV show, movie, or music video you've seen her in, one thing about Sink becomes almost instantly clear after you see her on screen: She's talented. 

Sink is a natural multi-hyphenate. That became especially clear after she was announced as the newest global ambassador for Armani Beauty. She was recently featured in the Sì campaign led by Cate Blanchett. It goes without saying that this is a big deal. With rose and woody vanilla notes, the Sì fragrance is iconic and universally loved. That's why we jumped at the chance to sit down with Sink and ask her all our burning beauty questions. Keep scrolling to learn more about Sink's favorite products and beauty routine.


(Image credit: Armani Beauty)

First, can you tell me about your partnership with Armani Beauty? What drew you to the brand, and why was it such a good fit?

I’ve been familiar with the brand basically since I started wearing makeup for events and getting my makeup done by makeup artists; they would always use the staple Armani products like the Luminous Silk Foundation ($69). Every makeup artist has been using that on me for many years. It felt organic in the sense that Armani played a big role in my beauty evolution over the years. Not only that, but everyone on the team has been so lovely, and it’s been an honor to join some of the iconic faces behind this brand.


(Image credit: @sadiesink_)

For me, the Sì fragrance is iconic, and it’s been a favorite of mine for many years. I’ve even gotten my sister and a couple of friends to try it. What does that original fragrance evoke for you? Do you have any memories associated with it?

I actually hadn’t tried the fragrance until about a year ago. That’s when I experienced it for the first time. I was familiar with the name, and I’d seen [the] Cate Blanchett advertisements for years, so it’s iconic, and it’s been around for years, but I had never tried it.

I think I was surprised at how modern it is. It was nice to have tried it and felt like it was familiar in a way. It wasn’t too overpowering on me, and it felt youthful and warm while still having such an iconic name and history behind it. I can’t think of a specific memory that it evoked, but I guess it just felt like me, in a way, which I was pleased with.

Even though it’s such a sophisticated scent, it works for everyone. There are some fantastic versions of the fragrance. Do you have a favorite?

I think the Sì Intense ($158). That was the first one that I tried. I’m not sure why, but it’s my favorite. The Passione ($158) is probably the runner-up. I’d say those two are my favorites.

Are you a person who wears fragrance every day, or are you a person who reserves it for special occasions?

I used to only wear [perfume] for a special event, but over the last year or two, I’ve definitely started wearing it every day. I think it’s so nice to have a go-to signature scent that people associate with you. You can leave a lasting impression on someone with it—just having a connection to a scent, I think, can be really powerful, and I’ve loved having that as of recently. I’m definitely very routine with applying fragrance every day.

It’s like an accessory, isn’t it?



(Image credit: @sadiesink_)

Outside of fragrance, are there any skincare products you’ve loved lately?

I’ve gone on a journey with skincare and finding what works for me. Whatever I have right now is working, so it’s sticking. The one product that has stayed the same throughout the last four years is the Blue Cocoon ($180) by May Lindstrom. I don’t know if you’ve ever had the pleasure of trying that, but it’s a holy grail product for me.

It’s incredible.

And expensive! I hate spending that much money on skincare, but it lasts a really long time, like a year and a half, for me. That’s my one splurge.

I love that! Let’s talk makeup. Do you wear makeup every day, and are there any makeup products you love?

I don’t wear makeup every day. It’s never been something I’ve built into my daily routine, but if I’m getting out of the house and going to a dinner or something like that, the most I’ll probably be able to manage is a brow pencil to add a little definition—Armani has a good one, the Eye & Brow Maestro ($35), which I’ve liked recently—and concealer, maybe a little color on the lips. That’s what I can handle.

For events and stuff, I’m very lucky [that] I get makeup artists who can do a very good job, much better than I could ever do. I leave that to a full look and feel extra glamorous for a few hours.

I love a low-key makeup routine. Finally, I’d love to know what keeps you grounded when you have a demanding schedule. What helps you reconnect with yourself and feel joyful even amid a busy day?

I think just alone time. Being alone is key for me, especially with what I do. You’re around people all the time. People come in and out, and you’re always moving. The one thing I’ve realized over the last two years is that at the end of the day, it’s just you, so you have to find things that are fulfilling in your own time. Just having a moment to myself is key in terms of getting through a busy schedule.

Shop Sadie Sink's 5 Favorite Beauty Products

Kaitlyn McLintock
Associate Beauty Editor

Kaitlyn McLintock is an Associate Beauty Editor at Who What Wear. Although she covers a wide range of topics across a variety of categories, she specializes in celebrity interviews and skincare and wellness content. Having lived in Los Angeles and Austin, Texas, she recently relocated back to her home state of Michigan where she works remotely. Prior to Who What Wear, she freelanced for a variety of industry-leading digital publications, including InStyle, The Zoe Report, Bustle, Hello Giggles, and Coveteur. Before that, she held a long-term internship and subsequent contributor position at Byrdie. When she's not writing, researching, or testing the latest and greatest beauty products, she's working her way through an ever-growing book collection, swimming in the Great Lakes, or spending time with family.