The Niche "Pretty" Trend We Spotted All Over New York, Milan, and Paris


(Image credit: Courtesy of Reformation; Prada; @sandyliang)

With florals becoming overly saturated, innovation can be tricky to find. But the fall/winter 2022 and spring/summer 2023 runways are ushering in a much-needed change, as designers brought out the use of appliquéd florals en masse. We spotted the trend all across the fashion globe—from Prada in Milan to Sandy Liang in New York. And while pretty and ultra-flirty details were a common theme in many collections, we were still surprised to see 3D florals take off as much as they did. Usually, niche trends like this can be hard to find on the mass market, but since the end of Fashion Month, it's gained major steam with many shoppable options available now.

Whether you're looking for a fresh-off-the-runway piece on Moda Operandi or a quick affordable buy at Zara, you'll be pleased with the finds below. Even with the simplest of looks, a floral detail can drastically elevate an outfit. Gone are the days of cliché prints and in are rosette-adorned dresses, chokers, and hair accessories. Keep scrolling to get in on the blooming trend.

On the Runway


(Image credit: Courtesy of Mirror Palais)


(Image credit: Courtesy of Prada)


(Image credit: Courtesy of Saint Laurent)


(Image credit: Courtesy of Coperni)

On Instagram


(Image credit: @fannyekstrand)


(Image credit: @oumaymaboumeshouli)


(Image credit: @ninasandbech)


(Image credit: @sandyliang)

Shop the Trend

Next: The Fall 2022 Starter Pack: 8 Trends Your Wardrobe Has Been Waiting For

Assistant Market Editor
Yusra Siddiqui is an editor who resides in New Jersey but bounces between the suburbs and NYC. (She's a Jersey girl at heart.) After interning at Who What Wear in 2019, she found her way to the team after graduating from LIM College in 2022 with a fashion media degree. She's also spent time writing and working for publications such as Fashionista, Coveteur, and Nylon, but she always knew that Who What Wear was where she was meant to be. When she's on the job, she's perusing runway shows, analyzing the latest thing fellow Gen Zers are up to on the internet, and sharing what she can about the modest-fashion market. You can also catch her dabbling in entertainment, talking about the costume choices of the latest Netflix series or diving deeper into how the plotline affects the viewers in a myriad of ways. Lastly, she likes to create content for Who What Wear's TikTok. Her personal time is spent doing similar but also different things—deep diving into almost every new TV show (Bridgerton, Gilmore Girls, and Stranger Things are favorites), planning her next local getaway (whenever that may be), and reading the latest Emily Henry or Sally Rooney novel in one sitting.