Reformation Just Opened Its First Bridal Boutique

When it comes to Reformation’s bridal collection, there’s been just one downside: You couldn’t try on the stunningly romantic pieces before purchasing—until now, that is. As of today, Reformation’s first-ever brick-and-mortar bridal shop is open for business in Los Angeles, located at 8017 Melrose Avenue. The appointment-only pop-up shop will offer the full wedding dress shopping experience, silky robes and sparkling wine included. Brides-to-be and their crews can shop the brand’s wide variety of wedding gowns and bridesmaid dresses for now, and if it’s a hit, Reformation will make the location a permanent thing—and if it’s really a hit, the retailer will open in other cities across the U.S.! So if you’re in the area and engaged, do your part and make an appointment. The rest of the country will thank you. (That being said, we have a pretty good feeling it’s going to be a hit.) Appointments can be made for Wednesdays through Sundays by contacting refbride@thereformation.com or (213) 736-2810.

Keep scrolling to shop some of our favorite pieces from Reformation’s latest bridal collection!

Shop more of our spring picks from Reformation!

Opening Image: Reformation

Allyson Payer
Senior Editor

Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.