When it comes to Reformation’s bridal collection, there’s been just one downside: You couldn’t try on the stunningly romantic pieces before purchasing—until now, that is. As of today, Reformation’s first-ever brick-and-mortar bridal shop is open for business in Los Angeles, located at 8017 Melrose Avenue. The appointment-only pop-up shop will offer the full wedding dress shopping experience, silky robes and sparkling wine included. Brides-to-be and their crews can shop the brand’s wide variety of wedding gowns and bridesmaid dresses for now, and if it’s a hit, Reformation will make the location a permanent thing—and if it’s really a hit, the retailer will open in other cities across the U.S.! So if you’re in the area and engaged, do your part and make an appointment. The rest of the country will thank you. (That being said, we have a pretty good feeling it’s going to be a hit.) Appointments can be made for Wednesdays through Sundays by contacting firstname.lastname@example.org or (213) 736-2810.
Keep scrolling to shop some of our favorite pieces from Reformation’s latest bridal collection!