This Is the Biggest Color to Know For Fall—29 Pieces I Want In My Closet
The evidence is here—bold, fiery red is the hottest color for fall. On the F/W 23 runways, designers made it abundantly clear that anything in a red hot shade would be big for fall. Brands including The Row, Ferragamo, Bottega Veneta, and Tory Burch showcased the color in their collections in a major way. While that doesn’t always translate to what we see in the market, the new-in arrivals are making a strong case that red fashion will most certainly take over this fall.
Ahead, shop the best new arrivals to hit the fashion space. Whether you’re interested in wearing the color with a head-to-toe look, or you’re willing to test-drive the trend in a less high-commitment way with an accessory, there are some standout pieces to have on your radar. Ahead, the shopping items to know about to tap in to the red color trend that will dominate this fall.
Kristen Nichols is the Associate Director, Special Projects at Who What Wear where she oversees luxury, runway content, and wedding features, and covers fashion within the luxury market, runway reporting, shopping features, trends, and interviews with leading industry experts. Kristen has worked with brands including Prada, Chanel, and Tiffany & Co., and her style has been featured in publications including Vogue.com, Vogue France, WWD, and the CFDA. Kristen began her career at Rodarte, where she worked on styling, photo shoots, and runway shows, and at Allure, where she moved into print and digital editorial. She graduated from the University of Southern California, where she studied art history and business, and currently lives in New York.
-
Burgundy Is Nice, But This Up-and-Coming Color Trend Is About to Dethrone It
Look regal and royal all fall.
-
Everyone Will Soon Be Ditching Black Sweaters for Ones in These 8 Color Trends
The time to buy your knitwear is now.
-
Copenhagen Fashion Week Just Made This 2016 Color Trend Feel Incredibly 2026
Yves Klein core.
-
Cooler Than a White Button-Down: This Specific Shirt Color Is the Key to Looking Chic This Fall
It's all over the streets and the spring/summer 2026 runways.
-
This Simple Fashion Person–Approved Layering Technique Changed the Way I Wear My Basics
Effortlessly cool.
-
Spotted on Kendall and Hailey: The Pant Color Trend People Are Swapping Blue Jeans For
It girls with good taste know best.
-
Fashion People Are Wearing These Fall Color Trends Instead of Black and White
-
No Color Coordination, No Problem—This Summer Outfit Trend Is Pure Fashion Serotonin
Bask in its happiness.