I'm Fairly Confident This Pretty Color Trend Has the Longest Shelf Life

Throughout the last few years, we've seen a handful of color trends come and go—millennial pink, Gen-Z yellow, slime green (that even sparked its own hashtag #slimewatch2k18), and a pale yellow shade that became the new neutral of 2019. But few colors have thrived as long as purple. The color first saw its popularity spike with what The Cut dubbed as "melodramatic purple." Since then, purple hues have had a foothold in the fashion world that just won't quit.

Ahead, we've gathered the best of the best when it comes to how the fashion crowd is incorporating the color into their outfits. From a matching periwinkle suit to a bright lilac sweater used to accentuate a look, here are the six best purple ensembles proving its long shelf life.


(Image credit: @greceghanem)

A true color chameleon, purple proves it can even fit in at the rodeo. Grece Ghanem paired her prairie inspired dress with a pair of well-worn cowboy boots in a look that I'll be imitating as soon as the weather warms up.


(Image credit: @francescacarolina)

If you decide to go full speed ahead on the color, try offsetting it with a simple bottom—like Francesa Omorogbe's black bike shorts here—to break up the colorful ensemble.


(Image credit: @tamaramory)

Purple cardigans have been a mainstay this past season. Dress yours up with a more formal-looking pair of trousers. 


(Image credit: @slipintostyle)

Purple and yellow is the color combo you never knew you needed. To pull this ensemble off, stick to clean and basic silhouettes that don't tout any designs or other accouterments.


(Image credit: @emilisindlev)

Try mixing and matching different purple hues to add some dimension to a head-to-toe outfit.


(Image credit: @annaaborisovna)

While purple is typically a bold color choice, the right shade can almost act as a neutral. Case in point? This periwinkle-like matching suit set.

Up next, the seven trending spring colors fashion people love.

Contributing Editor

Ray Lowe is a contributing editor for Who What Wear. She's spent the last decade living in New York, but now that she professionally works from home, she's slowly been going back to her roots by splitting time between NYC and L.A. A year ago, she left a four-year stint as a fashion editor for Refinery29 to explore the freelance life. Nowadays, she does just about everything from penning online articles (for Who What Wear, Refinery29, Elle, Cosmo, and many more) to writing scripts, styling, and finding ways to fuse her love for both Disney and fashion. Her main beat is fashion (trends, emerging brands, affordable finds, you name it), but you may find her dropping in with a beauty story every now and then. As for her personal style, she'd best describe it as a balanced blend of basics and contemporary trends, often with a dash of Mickey Mouse thrown in for good measure. In her spare time, she can be found coddling my pets (a French bulldog and a rescue cat), curating travel itineraries for her friends, scrolling through Instagram for up-and-coming brands, and watching so-bad-they're-good films.