I Love These Pretty Under-$100 Finds From Nordstrom, Zara, and H&M
What makes an accessory or article of clothing pretty? I wish I had an answer for you, but the best I can come up with is it's just a vibe. Sure, "pretty" fashion items often fall within the same range of colors and have many of the same qualities (things like ruffles, sheer fabric, tie details, and more), but "pretty" often comes down to whether an item has that je ne sais quoi, which is one thing I'm proud to be able to detect. That's right. I can spot a pretty piece from a mile away, just like I can spot an amazing basic or designer dupe.
So what did I do? Not only did I round up a whopping 34 objectively pretty fashion items for you, but I also kept them all under $100 and sourced them from three of everyone's favorite shopping sites: Nordstrom, Zara, and H&M. From dresses and tops to shoes and bags, I've got everything covered. Keep scrolling if you're ready to get shopping.
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Since starting as a fashion intern in 2013, Nicole Akhtarzad Eshaghpour has held several roles at Who What Wear. She is currently editor at large, and in her present work for the site, she focuses on a mélange of shopping content, including her new-arrivals and Trust Me—Buy This columns as well as her weekly Trust Me—Buy This newsletter. Her interest in shopping spans everything from decoding the best luxury investments to discovering on-the-rise brands to trend forecasting, affordable fashion, and more. She holds a business administration degree from USC's Marshall School of Business and has been based in New York since 2017, when she moved from her hometown of Beverly Hills.