I Studied 15 Outfits Thousands of People Love—Here's What to Order From Them

As a fashion editor, something I enjoy doing is scrolling through the Instagram posts of popular accounts and trying to figure out why the most-liked posts have so many likes. It may not sound all that fascinating, but I've made some great shopping discoveries this way. If you think about it, Instagram likes are one form of compliments in the 21st century, and investigating which posts are getting the most likes is a good way to figure out the outfits and fashion items people are most drawn to.

Of course, there are a number of reasons why a particular post could be getting a lot of love, but given that all the ones I gathered here today feature highly covetable fashion items, it's safe to assume they have a lot to do with it. So if you want to do a little shopping for items that are sure to boost your Instagram feed as well, keep scrolling for 15 special pieces from outfits people are losing it over.


(Image credit: @aimeesong)

This green dress-and-boots combination is enough to stop anyone in their tracks, whether IRL or virtually.

What to order:


(Image credit: @lucywilliams02)

Since all things '70s are trending, this outfit earned its fair share of admiration, with the chic maxi skirt being the star of the look.

What to order:


(Image credit: @devonleecarlson)

Bubblegum pink is the It swimsuit color of 2021, so it's not surprising that Devon Lee Carlson's pretty bikini was an IG hit.

What to order:


(Image credit: @lefevrediary)

A pretty party dress is almost always a recipe for Instagram success, and this feathered concoction was no exception.

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(Image credit: @ali_tate_cutler)

Sure, the corset here is amazing, but it's the bold pearl necklace that really turns it into something special.

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(Image credit: @sabinasocol)

Pretty Reformation dresses are a common sight on Instagram, but they never lose their appeal.

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(Image credit: @chrissyford)

I don't know about you, but I'm always drawn to blue outfits on Instagram, and Aussie brand With Jéan is as photogenic as it gets. 

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(Image credit: @raeannlangas)

Baggy, ripped jeans are as on-trend as it gets when it comes to denim, so we love to see it.

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(Image credit: @vikilefevre)

A pretty white top is Instagram gold, especially in the spring and summer. This Mango one is especially lovely.

What to order:


(Image credit: @himichelleli)

Sporty pieces feel fun and fresh, and the way Michelle Li styled Outdoor Voices' popular Exercise Dress is especially cool.

What to order:


(Image credit: @styleidealist)

Pastels usually photograph beautifully, and this checkerboard cardigan is particularly eye-catching.

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(Image credit: @brittanyxavier)

The field of flowers certainly had something to do with the popularity of this post, but there's no arguing that Brittany Xavier's LBD is equally praise-worthy.

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(Image credit: @claire_most)

It's tough to beat a cool sunglasses selfie, especially when it includes an It pair like Claire Most's Lexxola frames.

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(Image credit: @eggcanvas)

Logo accessories are something every fashion girl loves to post and like, this Jacquemus bucket hat included.

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(Image credit: @erika_boldrin)

Mango pieces are a common sighting on Instagram, and this top that I've spotted on multiple feeds lately has been getting lots of love.

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Next up, 6 Controversial Summer Dress Trends That Are Just Wow

Allyson Payer
Senior Editor

Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.