Sometimes my trend stories are based on observations I make scrolling through Instagram or poring over runway photos, but other stories rely on cold, hard facts. As you might have guessed, this one is based on the latter. As I was browsing the content marketing company BrightEdge, I noticed that four sneaker brands were at the top of the list in terms of the highest search volume when I used the keyword sneakers.
It's no surprise that these four brands are also insanely popular with stylish celebrities and influencers alike. For instance, both Hailey Bieber and Bella Hadid wear Vans sneakers, which register over 670,000 searches per month. Scroll down to see the three other sneaker brands people are googling like crazy right now, and get inspired with eight different outfit ideas.
Vans
On Yusra Siddiqui: Vans Classic Slip-On Sneakers ($50)
So old-school, so cool.
This mustard color is a fresh changeup from the classic black-and-white color combo.
You can never go wrong with all-white sneakers.
On Bella Hadid: Vans Old Skool Sneakers ($60)
On Hailey Baldwin: Vans Old Skool Sneakers ($60)
These sneaks are approved by both Bella Hadid and Hailey Bieber, so you know they're good.
The high-top versions are also very cool.
You had me at "ComfyCush."
Nike
On Kellie Brown: Nike Air Force 1 Sneakers ($90)
On Fong Min Liao: Nike Air Force 1 Sneakers ($90)
These Air Force 1 Sneakers will never go out of style—promise.
A welcome change from the classic white Air Force 1s.
Another worthy option that will go with anything and everything in your closet.
Don't overlook the pink-and-orange color combo trend.
On Imani Randolph: Nike Cortez Sneakers ($70)
These sneakers have been classic since the day they launched in 1972.
I'm quite partial to the red-and-blue versions.
This coral color is so great for summer.
For those of you who are committed to wearing black—even in the summer.
Puma
On Selena Gomez: Puma Defy Mid Metal Women's Training Shoes ($80)
A touch of futuristic charm.
I'd wear these with a floaty white dress for summer.
So timeless.
Go monochrome and try these sneakers with a head-to-toe white outfit.
Is it just me, or do these have a cool European vibe?
Skechers
Yes, the shoes I used to buy at Payless are cool again.
You pretty much can't beat this $31 price tag.
These are highly-rated on Amazon. Customers love how they're comfortable and easy to wear.
Next, H&M's new $15 top hits on the 2020 trend that won't quit.
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H&M Just Dropped a $150 Version of Hailey Bieber's $6K Designer CoatI'm placing bets on how fast it will sell out.
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I'm a Fashion Editor That Loves to Shop the Men's Section—35 Fall Pieces That Scream Cool GirlThese picks are super chic.
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The '90s Sneaker Trend Everyone Is Wearing in Paris Right NowIt's the opposite of Sambas.
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Zoë Kravitz Just Wore the Shoes That Will Make Your Basic Jeans Look Very 2024A bit unexpected.
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5 Chic Skirt-and-Shoe Combos Fashion People Will Be Reaching for All Fall Long100% adding these to my current outfit rotation.
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Naomi Osaka Is Bridging the Gap Between Court and Street StyleThe 26-year-old is currently playing in the US Open.
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The 32 Best Sneakers to Buy From New Balance, Adidas, and Nike Right NowNothing here is over $250.
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Dua Lipa and EmRata Are Already All Over 2025's Top Sneaker TrendPrepare to see these everywhere next year.
