I've stated in multiple stories that Reformation is more than just dresses. It really has all your fashion needs covered at this point. But it was stunning dresses Reformation initially became known for. And the dresses have kept getting better over the years. In fact, it's one of the rare brands that can start a dress trend on its own. I visit Reformation's best-sellers section regularly, but I wanted the up-to-the-minute scoop on the most popular dresses of the season, so I went straight to the source.
Reformation's design team shared with me the specific dress styles everyone is shopping for right now, and I can see why these stunning options are so popular. From event-worthy silk dresses to more casual knit minidresses, there's something for every dress need in this roundup. Keep scrolling to shop their recommendations and a few of my favorite new arrivals.
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Frankie Silk Dress in Tea Garden
"Our top-selling style in a new beautiful green print." — Reformation design team
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Jessi Linen Dress in White
"An easy, versatile, and cool fit for warmer weather." — Reformation design team
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Joana Silk Dress in Aura
"Purple is the color of summer!" — Reformation design team
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Kourtney Dress in Pompadour
"One of our best-selling styles in a timeless print." — Reformation design team
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Casette Silk Dress in Artichoke
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Evianna Linen Dress in White
"This white linen puff sleeve mini is a classic silhouette." — Reformation design team
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Poppies Silk Dress in Fabrizia
"One of our fastest-selling styles." — Reformation design team
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Alden Knit Dress in Black
"A classic and comfy LBD. Perfect for daytime or nighttime." — Reformation design team
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Ronda Silk Dress in Praline
"A stunning draped silk dress that is certain to turn heads." — Reformation design team
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Avni Dress in Adagio
"Flirty ruffles and adjustable ties make this an easy breezy summer staple." — Reformation design team
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Solay Silk Dress in Mineral
"Sleek and sexy with a high slit to show a little leg." — Reformation design team
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Tyra Knit Dress in Aura
"The perfect basic midi dress is back in a new purple shade for summer." — Reformation design team
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Veria Silk Dress in Lucca
"One of our favorite dresses to wear for any special occasion." — Reformation design team
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Jayde Dress in Prosecco
"A beautiful off-the-shoulder silhouette in a classic champagne shade, perfect for your bridal party." — Reformation design team
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Foster Knit Two Piece in Bottle Green
"A remake of a favorite two-piece set in an eye-catching green." — Reformation design team
Shop More of Reformation's Best New Dresses
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Zenni Dress
Reformation just released my favorite minimalist dress in a gorgeous champagne hue.
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Alli Silk Dress
I'm not surprised this is quickly selling out.
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Amory Denim Midi Dress
If you've been searching for a chic denim dress, this is it.
Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater arts. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.