Every 2 Seconds, Fashion Girls Search for This Item

Earlier this week, we shared the denim style that’s most popular around the world, thanks to data from Lyst’s annual year-in-fashion report. Today we’re sharing another interesting bit of insight from the same fashion report. According to its data (which was tracked from more than 100 million searches by 80 million shoppers in 120 countries), Lyst saw a denim search every two seconds in 2017. It's pretty crazy but makes sense, as you may remember that back in February, we shared that (according to the brand) every 10 seconds, someone buys a pair of Topshop jeans. Both reports add up and confirm denim is clearly the number one fashion item everyone is buying, searching, and wearing on the regular. Are you surprised by this data? Let us know in the comments below.

Speaking of denim, update your jean collection with our favorite styles for the New Year.