It's Official: Pharrell Is the Next Louis Vuitton Men's Designer


(Image credit: Getty Images)

In a headline-making move, Louis Vuitton has appointed Pharrell Williams as its new men's creative director. The high-profile position was undoubtedly hotly contested, as the late, great Virgil Abloh left exceptionally large shoes to fill. Abloh died in November 2021 at the age of 41. 

After a morning of speculative reports, Louis Vuitton confirmed the stirring news in a press release. "I am glad to welcome Pharrell back home, after our collaborations in 2004 and 2008 for Louis Vuitton, as our new Men's Creative Director," Pietro Beccari, Louis Vuitton's chairman and CEO, said in a press release. "His creative vision beyond fashion will undoubtedly lead Louis Vuitton towards a new and very exciting chapter."

Mark your calendars: Pharrell's debut collection will be shown in June during Paris men's fashion week. It's safe to say that will be a hot-ticket event. I can't wait to see what he has up his sleeve for the iconic house. 

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Associate Director, Fashion News

Erin got her start as a Who What Wear intern over 12 years ago—back when the site only published a single story per day. (Who What Wear has since increased that number twentyfold.) She graduated magna cum laude from USC, which is how she ended up moving to Los Angeles from her hometown of San Diego. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2016, where she currently holds the title of Associate Director of Fashion News (as well as the unofficial title of resident royal expert—in case you haven't noticed her numerous Meghan Markle and Kate Middleton stories). She spends her days trying to incorporate her idols, Anna Wintour and Roger Federer, into as many stories as possible. Outside of work, she loves tennis, classic rock, traveling, and smothering her dog with affection.