9 Iconic and "IYKYK" Shops Stylish New Yorkers Swear By

New York is unarguably one of the most stylish destinations in the United States. Whether you're into shopping or not, you're likely familiar with the crucial role New York plays in the fashion world. Beyond fashion week, the city has always been known for its incredible curation of shops and boutiques. Between the designer stores and hidden vintage shops, the retail scene is always evolving, which is why I thought I'd share some of the best shopping destinations of the moment.

Some of the shops listed below will be familiar to you, while others are more under the radar, but I can assure you that every single time I asked a fellow New Yorker which stores were worth it, these were on the list. So whether you live in the city or will find yourself there sometime soon, be sure to scope out the retail stores beloved by stylish city dwellers themselves.

Still Here

outdoor shot of Still Here New York store on Madison Avenue

(Image credit: @stillherenewyork)

If you're on the hunt for a good pair of jeans, Still Here should be your first stop in New York. It offers a premium take on denim, from unique patchwork pairs to timeless silhouettes. The brand has been worn by celebrities like Taylor Swift, Hailey Bieber, and Kaia Gerber.

Location: 268 Elizabeth Street, New York, NY 10012

Hours: Mon–Sun 11 a.m.–7 p.m.


moody shot of Kallmeyer store in NYC

(Image credit: @kallmeyerofficial)

Kallmeyer opened up its flagship boutique in 2018, and it was among the first fashion destinations to lead the popularity of shopping on Orchard Street. The brand rethinks everyday staples for women. You'll find everything from refined blazers to supple satin dresses, and every piece looks sharp but still has a comfortable and chill wearability to it.

Location: 83 Orchard Street, New York, NY 10002

Hours: Tues–Sat 12 p.m.–7 p.m; Sun 12 p.m.–6 p.m.; Mon closed

Coming Soon

outside shot of Coming Soon store in NYC

(Image credit: @comingsoonny)

If you have dozens of NYC apartments saved on Pinterest for décor inspiration, there will most likely be a homeware item from Coming Soon in the picture somewhere. At the home-and-gift shop, you can find a wide assortment of eclectic items ranging from spiral candles to vintage furniture from the '70s.

Location: 53 Canal Street, New York, NY 10002

Hours: Mon–Fri 12 p.m.–7 p.m; Sat–Sun 11 a.m.–7 p.m


tree inside of the Khaite store in NYC

(Image credit: @thatgirlyusra)

Whether you're looking to make an investment or simply want to window-shop and admire the work of Catherine Holstein, Khaite's first and only store in SoHo is a must-see. Designed by Holstein and her architect husband, Griffin Frazen, the interior is cement- and steel-lined with an evergreen tree planted into the shop's floor, making the entire shopping experience museum-like. You can find the latest runway collections available at the store, as well as some of the brand's staple pieces.

Location: 165 Mercer Street, New York, NY 10012

Hours: Mon–Sat 11 a.m.–7 p.m.; Sun 11 a.m.–6 p.m.

Maryam Nassir Zadeh

sunny shot of Maryam Nassir Zadeh NYC store

(Image credit: @mnz_store)

Every piece designed by Maryam Nassir Zadeh is guaranteed to make you feel sexy, cool, unique, and confident all at once.

Location: 123 Norfolk Street, New York, NY 10002

Hours: Mon–Sun 11 a.m–7 p.m.

Sandy Liang

Sandy Liang taking a mirror selfie in her store on Orchard Street

(Image credit: @sandyliang)

Sandy Liang lives in New York's Lower East Side, so it only made sense for the designer to open her store there. The store is just as playful and cool as her clothes are. The racks are usually filled with bow-clad handbags, baby-doll dresses, and ruffled skirts. You can also find one-of-a-kind and exclusive items in-store that won't be available online or at different retailers.

Location: 28 Orchard Street, New York, NY 10002

Hours: Mon–Sun 12 p.m–6 p.m.

Kith Women

PlantShed flower shop inside of Kith Women flagship store

(Image credit: Courtesy of Kith)

Kith's regular flagship has always been an iconic NYC shopping destination (I'll never get over its ice cream, though), so there was quite a buzz among the fashion set when the brand opened up a women's flagship. The store carries Kith Women's in-house items as well as multi-brand apparel and accessories. It's also host to a flower shop in partnership with PlantShed and an in-shop cafe.

Location: 644 Broadway, New York, NY 10012

Hours: Mon–Sat 11 a.m–8 p.m.; Sun 12 p.m.–7 p.m.

Sincerely, Tommy

customer sitting outside of Sincerely, Tommy boutique in NYC

(Image credit: @sincerelytommy_)

Sincerely, Tommy is both a lifestyle store and an in-house coffee bar that focuses on emerging brands and creating a sense of community.

Location: 343 Tompkins Avenue, Brooklyn, NY 11216

Hours: Mon–Tues 11 a.m–4 p.m.; Wed–Fri 11 p.m.–5 p.m.; Sat–Sun 11 a.m.–6 p.m.

"I admire Sincerely, Tommy for their intriguing concept and style. They have such an inspiring way of unifying different communities through lifestyle and fashion. I also enjoy supporting Black-owned businesses!" — Chanel Mckinsie

James Veloria

mirror shot in James Veloria boutique in NYC

(Image credit: @jamesveloria)

Nestled within a shopping mall in Chinatown—right next door to NYC's beloved Eckhaus Latta—is the hidden gem of all gems, James Veloria. The owners, Collin James Weber and Brandon Veloria Giordano, have their curation down to a science, carrying the most exquisite selection of designer vintage from the '80s to early 2000s at honestly very fair prices compared to most vintage dealers.

Location: 75 East Broadway #225, New York, NY 10002

Hours: Mon–Sun 12 p.m.–7 p.m

Associate Fashion Editor
Yusra Siddiqui is an editor who resides in New Jersey but bounces between the suburbs and NYC. (She's a Jersey girl at heart.) After interning at Who What Wear in 2019, she found her way to the team after graduating from LIM College in 2022 with a fashion media degree. She's also spent time writing and working for publications such as Fashionista, Coveteur, and Nylon, but she always knew that Who What Wear was where she was meant to be. When she's on the job, she's perusing runway shows, analyzing the latest thing fellow Gen Zers are up to on the internet, and sharing what she can about the modest-fashion market. You can also catch her dabbling in entertainment, talking about the costume choices of the latest Netflix series or diving deeper into how the plotline affects the viewers in a myriad of ways. Lastly, she likes to create content for Who What Wear's TikTok. Her personal time is spent doing similar but also different things—deep diving into almost every new TV show (Bridgerton, Gilmore Girls, and Stranger Things are favorites), planning her next local getaway (whenever that may be), and reading the latest Emily Henry or Sally Rooney novel in one sitting.