You'll Be Seeing These New Labels All Over Instagram


(Image credit: Collage Vintage)

We’re always on the hunt for new fashion brands, but there are some standout labels we’re especially excited about right now. After all, fashion is all about the discovery of the new and young talent that is taking risks with design. After combing through a number of designers that have been on our radar, we’re bringing you an edit of some in particular to take note of. And we’re predicting that you’ll be seeing a lot more of them on your Instagram feeds.

No matter your style, we’ve rounded up brands you’re sure to love. From the pretty pieces of Melissa Bui to the cool-girl tops at Orseund Iris to the modern minimal designs of Marisa Witkin, be sure to pay close attention to these talented designers. Want to see all of the brands that made our list?

Go on to shop pieces from these on-the-rise brands.


With signature design details like oblong buttons and visible stitching, Rejina Pyo's pieces always stand out.


Calling cool girls everywhere. Orseund Iris is all about interesting takes on pieces like the bustier or Victorian top.


Among the curated designers available at The SIL, Melissa Bui's elegant pieces have beautiful details like bows and embroidered flowers.


NYC-based designer Marisa Witkin creates pieces that feel sophisticated and timeless.


For the minimalist, Khaite has pieces that feel both timeless and modern at the same time.


Think cool shapes inspired by modern architecture. These bags are already gracing the arms of fashion girls everywhere.

Associate Director, Special Projects

Kristen Nichols is the Associate Director, Special Projects at Who What Wear with over a decade of experience in fashion, editorial, and publishing. She oversees luxury content and wedding features, and covers fashion within the luxury market, runway reporting, shopping features, trends, and interviews with leading industry experts. She also contributes to podcast recordings, social media, and branded content initiatives. Kristen has worked with brands including Prada, Chanel, MyTheresa, and Luisa Via Roma, and rising designers such as Refine and Tove, and her style has been featured in publications including, Vogue France, WWD, and the CFDA. Before Who What Wear, Kristen began her career at Rodarte, where she worked on assistant styling, photo shoots, and runway shows, and at Allure, where she moved into print and digital editorial. She graduated from the University of Southern California, where she studied art history and business, and currently lives in New York.