11 Pieces Everyone Is Losing It Over From This Viral Revolve Brand's New Drop
In case you had any doubt, it turns out that Elsa Hosk is as good of a designer as she is a model. Her wildly chic and trend-forward line Helsa has become a major standout at Revolve and Fwrd since its debut last fall, and it routinely flies out of stock when new pieces drop. Accordingly, Helsa is a regular topic of conversation among our editors on Slack.
The latest Helsa drop is appropriately coined New York for the Holidays, and it's filled with elegant, festive pieces that are perfect for special occasions and nights out or just winter. I scrolled through the collection, and unfortunately, some of the pieces are already out of stock after debuting just a few days ago. Not to worry—I found a handful of in-stock items that are jaw-droppingly good. Keep scrolling to shop them before they, too, are gone.
Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.
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