How Gucci Made Fashion Fun Again
Sponsor Content Created With Gucci
Let's look back at 2017: Has there been a street style or fashion moment when Gucci wasn't involved? There's no doubt that the Italian fashion house has taken the industry by storm, making getting dressed fun again with pieces that were reserved only for our dreams. For 2018, the powerhouse brand shows no signs of slowing down, so we're sitting here in our Gucci loafers, clutching onto our Dionysus mini bag impatiently waiting to shop whatever crystal-encrusted, hot pink must-have Alessandro Michele dreams up next.
And yes, we know: It just started feeling like fall, but right now is the time for all eyes to be on resort, and guess, what? There are five distinct trends that we can guarantee you're going to see everywhere, including some of the biggest accessories to come your way. There are bags that will end up on your wishlist and a graphic tee that will be all of your feed. We're being serious when we say Gucci Cruise '18 does not disappoint—but when have they ever?
To see our five must-have trends from Gucci's Resort '18, keep reading.





Which one is your favorite trend that you have to buy from Gucci? Click on that link to shop.

Nayiri is Who What Wear's Commercial Strategy Director for Branded Content and is based in her hometown, Los Angeles. It all began in 2014 when she landed an internship at the company and never looked back. While she does love writing her fair share of fashion stories, her heart really belongs in the brainstorm room, where she has fun strategizing different ways to create content with our fashion partners so that you engage with the brands you know and love. If she had to pick one person's wardrobe to raid, it would be Rosie Huntington-Whiteley's, and she also has a major obsession with interior design. She's a mom to a girl named Sophie, and she fully plans on training her to spot fashion trends by the time she's 10.
-
In Milan, Sophisticated Women Only Wear Skinny Jeans in This Wash With This Shoe TrendThis way is beyond chic.
-
A New Day Dawns at Gucci: Welcome to the Demna EraFeaturing a celebrity-packed runway, '90s sex appeal, and new It bags galore.
-
This Is the First New Gucci It Bag of 2026, and Trust Me—It's About to Be EverywhereTop models are already carrying it.
-
If You Want to Look Like a Model Off Duty, Wear This Classic Shoe Trend With Your Baggy JeansTrust me. It's a chic switch.
-
Every 2026 Trend We Have Tom Ford's Gucci Era to Thank ForFrom silk blouses to pencil skirts.
-
The Elegant Top Fashion People Are Wearing With Jeans and Trousers to Look RichInspired by Tom Ford for Gucci, of course.
-
Dua! Kim! Miley! Demna's Debut Collection for Gucci Just Dropped, and A-List Celebrities Can't Get EnoughIt's full of drama, glamour, and soul.
-
The Secret's Out: Demi Moore Wore the Only Color Trend That Makes Gray Look ExcitingIt's wild, but it works.

