Sorry, But This Beloved Denim Trend Is Expiring


(Image credit: @chrissyford)

From time to time (pretty much every season, it seems), there's a trend that everyone and their mother seems to invest in. For example, I think it's going to be chain-link jewelry that everyone will buy in to—just a hunch. A few years ago, it was raw-hem jeans, and now I bet there are donation bins all over that are being filled with the once-massive trend. I know this because I am one of the people who might have overinvested in the trend, and it seems I'm not the only one who's grown tired of it. I reached out to Who What Wear's commerce strategist who confirmed that "so far this year, we’ve seen the biggest declines in raw-hem jeans at about 34% compared to this time last year." So the last time I went to purge my denim stack, I found myself with a lot more pairs of raw-edge jeans than I knew what to do with.

Luckily, having to buy new jeans isn't exactly the worst problem to have, and there are plenty of current denim trends that have struck a chord with me. Also, luckily for you, I've been chronicling them, so scroll on to see the five new denim trends that I'm replacing my frayed-edge jeans with.

"Dad" Jeans

In case you haven't heard, relaxed jeans are the number one trend of 2020. With the current situation, the comfortable slouchy fit is all I want to wear right now.


(Image credit: @tylynnnguyen)

High-Rise Wide-Leg Jeans

Wide-leg jeans have been percolating for a while now, and those with a trouser-style high rise and full length have earned a spot in my heart (and several spots in my closet).


(Image credit: @leiasfez)

Slim-Straight Jeans

Slim-straight jeans are proving to be the updated answer for anyone who's tiring of skinny jeans. I predict this trend will continue to dominate for at least several years to come.


(Image credit: @camillecharriere)

Modern Flare Jeans

Flare jeans have returned this year, but for 2020 they're coming with subtler flared hems and an overall streamlined silhouette that feels so modern and fresh compared to retro versions.


(Image credit: @kristenmarienichols)

Ivory Jeans

I saved my favorite for last with these: ivory, ecru jeans are even cooler than bright white pairs. I predict this trend to become even more popular as we move into summer.


(Image credit: @chrissyford)

Next up, the 10 denim brands we'll never ditch.

Senior Editor

Anna is an editor on the fashion team at Who What Wear and has been at the company for over five years, having begun her career in the Los Angeles office before relocating to New York, where she's currently based. Having always been passionate about pursuing a career in fashion, she built up her experience interning at the likes of Michael Kors, A.L.C., and College Fashionista before joining the team as a post-graduate assistant editor. Anna has penned a number of interviews with Who What Wear's cover stars over the years, including A-listers Megan Fox, Issa Rae, and Emma Chamberlain. She's earned a reputation for scouting new and emerging brands from across the globe and championing them to our audience of millions. While fashion is her main wheelhouse, Anna led the launch of WWW Travels last year, a new lifestyle vertical that highlights all things travel through a fashion-person lens. She is passionate about shopping vintage, whether it be at a favorite local outpost or an on-the-road discovery, and has amassed a wardrobe full of unique finds. When she's not writing, you can find her shooting street imagery on her film camera, attempting to learn a fourth or fifth language, or planning her next trip across the globe.