Sorry, But This Beloved Denim Trend Is Expiring
From time to time (pretty much every season, it seems), there's a trend that everyone and their mother seems to invest in. For example, I think it's going to be chain-link jewelry that everyone will buy in to—just a hunch. A few years ago, it was raw-hem jeans, and now I bet there are donation bins all over that are being filled with the once-massive trend. I know this because I am one of the people who might have overinvested in the trend, and it seems I'm not the only one who's grown tired of it. I reached out to Who What Wear's commerce strategist who confirmed that "so far this year, we’ve seen the biggest declines in raw-hem jeans at about 34% compared to this time last year." So the last time I went to purge my denim stack, I found myself with a lot more pairs of raw-edge jeans than I knew what to do with.
Luckily, having to buy new jeans isn't exactly the worst problem to have, and there are plenty of current denim trends that have struck a chord with me. Also, luckily for you, I've been chronicling them, so scroll on to see the five new denim trends that I'm replacing my frayed-edge jeans with.
"Dad" Jeans
In case you haven't heard, relaxed jeans are the number one trend of 2020. With the current situation, the comfortable slouchy fit is all I want to wear right now.
High-Rise Wide-Leg Jeans
Wide-leg jeans have been percolating for a while now, and those with a trouser-style high rise and full length have earned a spot in my heart (and several spots in my closet).
Slim-Straight Jeans
Slim-straight jeans are proving to be the updated answer for anyone who's tiring of skinny jeans. I predict this trend will continue to dominate for at least several years to come.
Modern Flare Jeans
Flare jeans have returned this year, but for 2020 they're coming with subtler flared hems and an overall streamlined silhouette that feels so modern and fresh compared to retro versions.
Ivory Jeans
I saved my favorite for last with these: ivory, ecru jeans are even cooler than bright white pairs. I predict this trend to become even more popular as we move into summer.
Next up, the 10 denim brands we'll never ditch.
Anna is an NYC-based senior fashion editor who has been a member of the Who What Wear team for over seven years, having begun her career in L.A. at brands like Michael Kors and A.L.C. As an editor, she has earned a reputation for her coverage of breaking trends, emerging brands, luxury shopping curations, fashion features, and more. Anna has penned a number Who What Wear cover interviews, including Megan Fox, Julia Garner, and Lilly Collins. She also leads the site’s emerging travel vertical that highlights all things travel and lifestyle through a fashion-person lens.
-
Sarah Snook’s New Bag Is So Shiv Roy—If She Moved to L.A. and Started a SubstackI'm having Succession withdrawals.
-
I'm a Senior Shopping Editor—29 Pieces I'm Eyeing Ahead of Black Friday That Will Get You Envious Stares and ComplimentsThese are guaranteed to elevate your wardrobe.
-
If Chic Sweater-and-Jeans Outfits Are the Goal, Don't Miss These Standout Picks From Zara, Madewell, J.Crew, and NordstromHere's to a stylish fall and winter.
-
6 Anti-Trend Shoes Experienced Shoppers Are Wearing With JeansYou can't go wrong with the classics.
-
Want to Wear Dark-Wash Jeans the 2025 Way? Style Them Exclusively With This Rich Color TrendThe chicest shade pairing for fall.
-
If You Have Good Taste, These 8 Chic Editor-Approved Fall Trends Will Be No SurpriseSee what made the list.
-
If You're as Against Wearing Sneakers With Jeans as I Am, Trust Me—This Outfit Will Change Your MindSpotted on Jennifer Lawrence in NYC.
-
Chicer Than Jeans and a T-Shirt—Everyone With Rich Taste Will Wear These Denim Outfits This FallYour new uniform to elevate your style.

