I Woke Up at 5 A.M. to Shop Net-a-Porter's New Sale—34 Finds You Need to See

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(Image credit: Streetstyleshooters/Getty Images; PICTURED: Frankie Shop Quilted Padded Ripstop Jacket ($285))

For an equal mix of selfish and professional reasons, I set my alarm for 5 a.m. this Monday morning for no purpose other than to shop Net-a-Porter's Friends and Family sale before anyone else. Let's just say it was well worth the early wake-up call. After all, nothing starts a week off on the right foot like 250+ pages of discounted designer digs. 

If you've never shopped Net-a-Porter's F&F sale before, it goes a little something like this: In order to unlock different percentage discounts, you have to spend a certain amount of money. Specifically, to get 15% off, your cart has to surpass $300; to get 20% off, your cart has to surpass $600; and to get 25% off, your cart has to surpass $900. Once you hit one of those three levels, the discounts will automatically be applied when you checkout. 

Trust me—it won't be difficult to rack up a hefty shopping cart with the selection Net-a-Porter has curated for its nearest and dearest. That is unless you procrastinate too long and everything you want sells out. Before that can happen, shop the sale's most standout finds below. 

Coming Up: The 9 Best Under-$300 Brands Hiding on Net-a-Porter and Moda Operandi

Senior Fashion Editor

Eliza Huber is a New York City–based fashion editor who specializes in trend reporting, brand discovery, and celebrity style. She joined Who What Wear in 2021 after almost four years on the fashion editorial team at Refinery29, the job she took after graduating with a marketing degree from the University of Iowa. She has since launched two monthly columns, Let's Get a Room and Ways to Wear; profiled the likes of Dakota Fanning, Diane Kruger, Katie Holmes, and Sabrina Carpenter for WWW's monthly cover features; and reported on everything from the relationship between Formula One and fashion to the top trends from fashion month, season after season. Eliza now lives on the Upper West Side and spends her free time researching F1 fashion imagery for her side Instagram accounts @thepinnacleoffashion and @f1paddockfits, running in Central Park, and scouring eBay for '90s Prada and '80s Yves Saint Laurent.