I'm a Beauty Editor in NYC—Here Are 30 Products I'll Love Forever


(Image credit: @ktberohn)

Most Wanted is a weekly series in which one editor, staffer, or influencer shares their top 30 must-haves or current wish-list items.

Living in New York City, I feel like everyone I know is always talking about the biggest new trends and products—it’s honestly hard to keep up with. Everyone in the city is perpetually shopping, trying new trends, and testing new products. As a beauty editor, I have tons of products to test and sort through every day, and as a New Yorker, I am constantly drooling over the latest trends I see on the street. 

I am normally pretty immune to the shopping bug, but lately, it’s been so tempting to try the latest and greatest products out there. If you’re wondering what trends and products are actually worth adding to your cart this spring, keep reading. I’ve rounded up some of my favorite beauty products of all time, some fashion items I know will be on heavy rotation this spring, and even a couple of surprising lifestyle picks I can’t stop thinking about. From the blow-dryer brush that I recently discovered I can never live without to some statement loafers I’ll be wearing all spring long, get ready to discover my current wish list.

Next, I'm a Fashion Editor on a Budget—30 Spring Finds That Are Doing It for Me

Associate Beauty Editor

Katie Berohn is the associate beauty editor at Who What Wear. Previously, she worked as the beauty assistant for Good Housekeeping, Woman's Day, and Prevention magazines, all part of the Hearst Lifestyle Group. She graduated from the University of Colorado, Boulder, with a major in journalism and minor in technology, arts, and media, and earned her master's degree at NYU's graduate program for magazine journalism. In addition, Katie has held editorial internships at Denver Life magazine, Yoga Journal, and Cosmopolitan; a digital editorial internship at New York magazine's The Cut; a social good fellowship at Mashable; and a freelance role at HelloGiggles. When she's not obsessing over the latest skincare launch or continuing her journey to smell every perfume on the planet, Katie can be found taking a hot yoga class, trying everything on the menu at New York's newest restaurant, or hanging out at a trendy wine bar with her friends.