The Data Is In: This Sneaker Brand Is #1 Right Now


(Image credit: Getty Images )

As you know, we live in a sneaker-obsessed world, and what brand is currently on top is an ever-evolving hot topic. While it goes without saying that Nike and Adidas kicks are in most of our closets these days, another sneaker brand is the reigning queen of 2017, thanks in large part to a very well-known celebrity collaborator. 

According to data provided to us by Lyst, it's Puma that's quickly risen to the top this year. They shared with us that since Rihanna’s Fenty x Puma show during Paris Fashion Week earlier this month, Puma's sales have increased by a whopping 88%, with a 22% increase in Lyst searches just over the past week. Also, for two consecutive days this month, one person searched "Fenty" every 7.56 seconds. As a result of Rihanna's insanely popular collection, Puma as a whole is currently the highest grossing sportswear brand on Lyst, beating out Nike and Adidas for the second week in a row.

While Puma's popularity undoubtedly rises around the time that a new Fenty collection drops, we've been seeing more and more fashion girls wearing other sneakers by the brand, such as the classic Match and Basket styles. 

Feeling inspired to add a new pair of Pumas to your sneaker collection? Keep scrolling to shop five of our current favorites! 

Check out what's coming up next for Fenty x Puma here!

Allyson Payer
Senior Editor

Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.