This Is Officially the Most Popular Brand With Millennials


(Image credit: Splash News)

If you could peek inside the virtual shopping baskets of millennials, there's a good chance you'd see one specific brand over and over again. U.S. resale app Poshmark analysed millions of its transactions and officially determined that Lululemon is the most purchased brand in its system in America right now. (Given its cult status, we can't say we're surprised.) Rounding out the app's top five in-demand labels are Gucci, Adidas, Free People and Madewell.

Considering that millennials make up the vast majority of its user base, Poshmark is the perfect company to offer insight into the generation's shopping habits. In a press release, the app even broke down spending patterns by city. For example, Chicago millennials are particularly obsessed with Nike sneakers right now, while Los Angeles shoppers are buying tonnes of Free People tops. We don't know about you, but we're fascinated with this insight into the mind (and the shopping bag!) of the millennial.

Inspired by Poshmark's new data, scroll down to shop our Lululemon picks.

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Associate Director, Fashion News

Erin got her start as a Who What Wear intern over 12 years ago—back when the site only published a single story per day. (Who What Wear has since increased that number twentyfold.) She graduated magna cum laude from USC, which is how she ended up moving to Los Angeles from her hometown of San Diego. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2016, where she currently holds the title of Associate Director of Fashion News (as well as the unofficial title of resident royal expert—in case you haven't noticed her numerous Meghan Markle and Kate Middleton stories). She spends her days trying to incorporate her idols, Anna Wintour and Roger Federer, into as many stories as possible. Outside of work, she loves tennis, classic rock, traveling, and smothering her dog with affection.