This Is Officially the Most Popular Brand With Millennials

last updated 30 March 2017

(Image credit: Splash News)

If you could peek inside the virtual shopping baskets of millennials, there's a good chance you'd see one specific brand over and over again. U.S. resale app Poshmark analysed millions of its transactions and officially determined that Lululemon is the most purchased brand in its system in America right now. (Given its cult status, we can't say we're surprised.) Rounding out the app's top five in-demand labels are Gucci, Adidas, Free People and Madewell.

Considering that millennials make up the vast majority of its user base, Poshmark is the perfect company to offer insight into the generation's shopping habits. In a press release, the app even broke down spending patterns by city. For example, Chicago millennials are particularly obsessed with Nike sneakers right now, while Los Angeles shoppers are buying tonnes of Free People tops. We don't know about you, but we're fascinated with this insight into the mind (and the shopping bag!) of the millennial.

Inspired by Poshmark's new data, scroll down to shop our Lululemon picks.

Lululemon

Free to Be Bra

For when you're bored of the standard neon pink workout pieces.

Lululemon

Invigorate 7/8 Tights

Zip pockets make these leggings extremely functional.

Lululemon

Loud & Clear Jacket

This water-resistant jacket is perfect for working out on rainy days.

See the best gym outfits that A-listers swear by.

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Erin got her start as a Who What Wear intern in 2011—back when the site only published a single story per day. (We have since increased that number twentyfold.) She graduated magna cum laude from USC and lives in Los Angeles. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2015, where she is now the Associate Director of Fashion News. From the Oscars to the Met Gala, she leads the site's entire red carpet coverage strategy. She specializes in celebrity and fashion news but also enjoys writing travel features and runway reports. She frequently contributes to WWW's social accounts and has a sizable following on her personal TikTok.