The One Denim Trend People Just Aren't Buying Anymore


(Image credit: @natashandlovu)

If you're a regular here at Who What Wear, you're probably aware of which denim trends are everywhere at the moment, and maybe you even have an idea of which ones are slowly losing traction. At least, I can only hope you do because that means we've done our job to inform you of the current state of denim.

So what is the current state of denim, you ask? According to a recent Edited report, we now have the data on which jean styles people are shopping for much more and, consequently, one denim trend that's seen a decline in interest. Over the last two years, the report shared that sales for boyfriend jeans have gone down by 5%, indicating that they're fading out. I wasn't too surprised to learn this since I haven't seen the low-slung, roomy style all that much in the last few years.

Instead, the report pointed to three increasingly popular denim trends that fall right in line with what we've also been seeing and reporting on. It noted that relaxed styles continue to gain steam with the number of wide-leg styles in stock increasing by 108%, straight-leg by 55%, and flare by 80%. Now, all that said, your beloved boyfriend jeans are hardly "out," and if they're still a fixture in your closet, that's great too because as we know, the cycle always tends to come back around again. But if you are curious, continue on to discover the three aforementioned denim trends that are flourishing.

Not Buying as Much Anymore: Boyfriend Jeans

Buying Instead: Wide-Leg Jeans


(Image credit: @ADA_OGUNTODU)

Over the last few years, retailers have increased how many wide-leg styles they're stocking, with as much as 88% growth, underpinning our story from January 2020 in which we declared that the denim trend was destined for fame.


(Image credit: @greceghanem)

Buying Instead: Straight-Leg Jeans


(Image credit: @pernilleteisbaek)

Straight-leg jeans have seen a 30% growth compared to last quarter, the report noted. It also shared another nugget I found particularly interesting: The rate at which they're selling out is actually outpacing the rate at which new straight-leg styles are hitting the market, meaning we can only expect to see more of them.


(Image credit: @natashandlovu)

Buying Instead: Flares


(Image credit: @leiasfez)

"Nostalgia continued to lend its hand to fashion trends with flared jeans proving to be a no-brainer to evoke a 1970s aesthetic," Edited shared. It found that new arrivals of this style increased 9% compared to early last year with high-rise flares in darker tones, specifically, seeing particular success.

Next up, the newest denim trend women in their 20s to their 50s are favoring instead of skinnies.

Senior Editor

Anna is an editor on the fashion team at Who What Wear and has been at the company for over five years, having begun her career in the Los Angeles office before relocating to New York, where she's currently based. Having always been passionate about pursuing a career in fashion, she built up her experience interning at the likes of Michael Kors, A.L.C., and College Fashionista before joining the team as a post-graduate assistant editor. Anna has penned a number of interviews with Who What Wear's cover stars over the years, including A-listers Megan Fox, Issa Rae, and Emma Chamberlain. She's earned a reputation for scouting new and emerging brands from across the globe and championing them to our audience of millions. While fashion is her main wheelhouse, Anna led the launch of WWW Travels last year, a new lifestyle vertical that highlights all things travel through a fashion-person lens. She is passionate about shopping vintage, whether it be at a favorite local outpost or an on-the-road discovery, and has amassed a wardrobe full of unique finds. When she's not writing, you can find her shooting street imagery on her film camera, attempting to learn a fourth or fifth language, or planning her next trip across the globe.