If you're a regular here at Who What Wear, you're probably aware of which denim trends are everywhere at the moment, and maybe you even have an idea of which ones are slowly losing traction. At least, I can only hope you do because that means we've done our job to inform you of the current state of denim.
So what is the current state of denim, you ask? According to a recent Edited report, we now have the data on which jean styles people are shopping for much more and, consequently, one denim trend that's seen a decline in interest. Over the last two years, the report shared that sales for boyfriend jeans have gone down by 5%, indicating that they're fading out. I wasn't too surprised to learn this since I haven't seen the low-slung, roomy style all that much in the last few years.
Instead, the report pointed to three increasingly popular denim trends that fall right in line with what we've also been seeing and reporting on. It noted that relaxed styles continue to gain steam with the number of wide-leg styles in stock increasing by 108%, straight-leg by 55%, and flare by 80%. Now, all that said, your beloved boyfriend jeans are hardly "out," and if they're still a fixture in your closet, that's great too because as we know, the cycle always tends to come back around again. But if you are curious, continue on to discover the three aforementioned denim trends that are flourishing.
Not Buying as Much Anymore: Boyfriend Jeans
Buying Instead: Wide-Leg Jeans
Over the last few years, retailers have increased how many wide-leg styles they're stocking, with as much as 88% growth, underpinning our story from January 2020 in which we declared that the denim trend was destined for fame.
Straight-leg jeans have seen a 30% growth compared to last quarter, the report noted. It also shared another nugget I found particularly interesting: The rate at which they're selling out is actually outpacing the rate at which new straight-leg styles are hitting the market, meaning we can only expect to see more of them.
Buying Instead: Flares
"Nostalgia continued to lend its hand to fashion trends with flared jeans proving to be a no-brainer to evoke a 1970s aesthetic," Edited shared. It found that new arrivals of this style increased 9% compared to early last year with high-rise flares in darker tones, specifically, seeing particular success.