Preach: These Are the 30 Most Popular Anti-Trend Fall Finds of the Season
If you're reading this, you probably appreciate how much Who What Wear's fashion editors love to shop. And they're good at it. Between scouring the new arrivals section or finding the best affordable items, if it's worth adding to your wardrobe, we've probably written about it. But it's not just that we know how to find a great deal; we know how to figure out what's worth buying. From determining the season's most significant trends to easy outfit ideas, we have you covered.
And while Who What Wear editors are certified experts, that doesn't mean we don't occasionally learn a thing or two from our favorite shoppers—you! In fact, pulling the receipts from the most popular fashion pieces that our readers (and, let's be honest, staffers) actually purchased over the past month tells us a lot. Sure, some micro-trends pop off occasionally, but when it comes to what you're really buying, affordable anti-trend staples are where it's at.
Wondering which pieces were the most purchased last month among our readers? Keep scrolling to see the 30 most popular fashion items, all under $300.
Tops and Sweaters
Dresses & Outerwear
Bottoms
Shoes
Accessories
Jasmine Fox-Suliaman is a freelance writer and fashion editor living in France. What began as a pastime (blogging on Tumblr) transformed into a lifelong passion for unveiling the connection between fashion and culture on the internet and in real life. Over the last decade, she's melded her extensive editorial and social background to various publications, including Who What Wear, Vogue, Elle, Glamour, The Cut, Editorialist, and more. Off the clock, you can find her clutching her cell phone as she's constantly scrolling through TikTok and The RealReal, searching for the next cool thing.