These Are the 9 Most Popular Dress Brands of 2022


I don't know about you, but the moment June starts, all I want to wear are cute summer dresses. Whether I'm in the mood for an airy cotton dress to throw on with sandals during the day or a slinky little strappy number to go out in at night, the season of wearing dresses nonstop has officially arrived, and with it are my opinions on where to shop for the best picks of the moment. Enter the topic of today's edit: the most popular dress brands.

Being in the market for a few new frocks, I've spent a good chunk of time recently researching the coolest dress brands that fashion people are favoring right now, and I've concluded that the nine labels here are defining the moment. Those strappy and "complicated" dresses you're seeing everyone wear? They're probably Nensi Dojaka. If you've spotted some excellent cutout dresses, there's a good chance Christopher Esber is involved. In short, the nine brands here are where cool girls are buying their dresses. Trust me. 

1. Nensi Dojaka


(Image credit: @annelauremais)

Nensi Dojaka is the name on the lips of every fashion insider right now. The LVMH Prize–winning designer has grown in popularity because of her sultry-chic pieces that the style set can't get enough of, particularly any of the strappy minidresses in the line.

2. Christopher Esber


(Image credit: @lifeofboheme)

There are cutout dresses, and then there are Christopher Esber cutout dresses. The Australian label, whose skin-baring numbers are some of the most elevated you'll find, is rightfully deserving of a category all its own.

3. Cult Gaia


(Image credit: @indyabrown)

When everyone from Hailey Bieber to Rosie Huntington-Whiteley is shopping the same dress brand, you know it has to be good. Such is the case with Cult Gaia, whose stunning midriff-baring dresses are bona fide It pieces.

4. Ciao Lucia


(Image credit: @chrissyford)

Vacation is a state of mind, according to L.A.-based label Ciao Lucia. Each of the vintage-inspired dresses looks like it could have been plucked out of a movie set in 1960s Italy—pretty, delicate, and timeless.

5. Aya Muse


(Image credit: @handinfire)

While Aya Muse dresses are not for the faint of heart, their liberal cutouts, sheer fabrics, and G-string details ensure that taking the risk of wearing one comes with a high reward. Fans include Emily Ratajkowski, Bella Hadid, and Dua Lipa. Just saying.

6. SIR


(Image credit: @elizagracehuber)

Beloved by editors and fashion insiders alike, Australian label SIR just always hits. The well-edited line is filled with sleek knitted numbers and minimalistic slip dresses that we want to wear year-round.

7. Réalisation


(Image credit: @raeannlangas)

Head to any cool girl's feed, and I guarantee you'll find Réalisation tagged in her photos. The brand continues to be a favorite for its dresses that perfectly walk the line between sweet and sultry, daytime and nighttime. 

8. Faithfull the Brand


(Image credit: @helenacuesta)

When I think of classic sundresses, Faithfull the Brand always comes to mind. Its breezy silhouettes are peak "summer in Europe" vibes, and the vintage-inspired prints are begging to be packed for your next warm-weather getaway.

9. Reformation


(Image credit: @jenniferatilemile)

Last but certainly not least, we have everyone's never-fail source for on-trend, wearable, and relatively affordable dresses: Reformation. Whether I'm looking to add one of its cool basic numbers to my closet or am shopping for a wedding guest dress, Ref just always hits. Don't miss the brand's pretty printed dresses this summer.

Up next, discover the designer brands that are defining the cultural moment.


Anna is an editor on the fashion team at Who What Wear and has been at the company for over five years, having begun her career in the Los Angeles office before relocating to New York, where she's currently based. Having always been passionate about pursuing a career in fashion, she built up her experience interning at the likes of Michael Kors, A.L.C., and College Fashionista before joining the team as a post-graduate assistant editor. Anna has penned a number of interviews with Who What Wear's cover stars over the years, including A-listers Megan Fox, Issa Rae, and Emma Chamberlain. She's earned a reputation for scouting new and emerging brands from across the globe and championing them to our audience of millions. While fashion is her main wheelhouse, Anna led the launch of WWW Travels last year, a new lifestyle vertical that highlights all things travel through a fashion-person lens. She is passionate about shopping vintage, whether it be at a favorite local outpost or an on-the-road discovery, and has amassed a wardrobe full of unique finds. When she's not writing, you can find her shooting street imagery on her film camera, attempting to learn a fourth or fifth language, or planning her next trip across the globe.