This Is Officially the Hottest Brand of 2018, According to Data

The numbers are in. Business of Fashion has again teamed up with Lyst to report on the hottest brands of the moment, and a familiar name took the top spot: Balenciaga. "Number one for three quarters in a row, some analysts believe [parent company] Kering may go all-out and make Balenciaga a multibillion blockbuster alongside Gucci and Saint Laurent," BoF explains.

Gucci, Vetements, Off-White, and a surprise inclusion, Stone Island, rounded out the top five. The list was calculated using sales numbers, conversion rates, searches, and engagement statistics. (One caveat: Brands not available on Lyst were not included in the report, including Chanel, Céline, Christian Dior, and Hermès.) Head over to BoF to see the full report, and scroll down to shop our Balenciaga picks.