Launching a fashion brand is no easy business. Though social media has helped bring small enterprises more visibility than ever before, it can still be a struggle to get things off the ground. But tomorrow, luxury e-comm site Moda Operandi is launching The Platform to help change things for the better. The fashion-forward site is known for helping to bring visibility to newer brands, but this new move makes Moda's commitment to emerging designers official.
Every two years, a group of four designers will be selected to for the site to foster. Their pieces will be sold exclusively on Moda's website, and in turn Moda will help mentor and guide the brand as it breaks into the big leagues. For its first class, Moda has selected an impressive group of brands: Markarian, Eleanor Balfour, Yeon, and Lake Studio. If you're not familiar with any of the four, you will be sure to see more of them very soon.
Read on for an exclusive look at Moda Operandi's shoot with its first incoming class of The Platform.
Designers to Watch: Eleanor Balfour, Lake Studio, Markarian, and Yeon