It's True—So Many Chic Brands Just Landed in the MATCHES Black Friday Sale

Sponsor Content Created With MATCHES

It's official: sale season has officially arrived. Through the flurry of discounts and savings, there's one sale that I've been particularly excited about, and that's the MATCHES Friends and Family Shopping Event. With high-quality pieces, beloved designer names and everything from ready-to-wear to accessories, this sale is one to see. And in my humble opinion, it's the best yet. 


(Image credit: Courtesy MATCHES)

Whether it's chic outerwear you'll pull out every winter or staple footwear for all seasons, whatever your wardrobe is missing can be filled in this MATCHES sale. As ever, the retailer offers the best of our favourite designers as well as new names to know all in one place. Think The Frankie Shop's sleek tailoring, Givenchy's highly coveted Antigona bag and Taller Marmo's iconic dresses for all your upcoming events, to name but a few. Now, these aren't those hard-to-shift pieces with lots of stock left over from past seasons— the MATCHES sale features current favourites that presently sit on our editors' wish lists, ready to be added to your outfit rotations as soon as they arrive. This means that right now, we have the opportunity to refresh our wardrobes, get ahead of gifting or invest in a love-forever handbag for 30% less when using the code MATCHES30 at checkout. 

When shopping sale, it's easy to get caught up in the savings of it all, especially if you're prone to impulse buys (yes, I'm talking about myself). It's important to keep in mind your personal style and the pieces that will have various styling opportunities if added to your wardrobe. But truthfully, this sale edit is so elevated that you'd be hard-pressed to find something that won't serve your wardrobe for years to come. Now, there are a lot of brilliant pieces in the Friends and Family Shopping Event, but I've managed to whittle down the excellent offerings into a sleek edit of all-occasion styles.

Keep scrolling to explore the MATCHES sale. 


Next Up: The Winter 2023/2024 Fashion Trends That Really Matter

Florrie Alexander
Acting Affiliates Editor

Florrie embarked on her fashion journey while studying French and History at university. Whilst studying in Aix-en-Provence, she began to write her dissertation on the history of fashion and the influence of Haute Couture, and landed her first role at Harper’s Bazaar. Following this, she interned for various publications including Elle, Grazia and Marie Claire before joining the fashion team at Conde Nast Traveller. There, she contributed to international photoshoots, styled pages and covers, and produced engaging digital content.

During a freelance period, Florrie honed her skills in editorial work in various digital and print publications including Vogue Italy and Departures magazine, as well as styling e-commerce photoshoots and personal shopping. Florrie actively pursues an in-depth understanding of fashion and jewellery, and after styling a jewellery cover shoot at Conde Nast Traveller chose to complete the De Beers Diamond Foundation course. Florrie first joined Who What Wear UK as a freelancer before becoming the Commerce Writer, blending both editorial and commercial content. Now, as the Acting Affiliates Editor, she monitors current trends, new-in styles, wardrobe heroes and how best to style them. In her downtime, Florrie can be found in her hometown of London, usually with a coffee in hand.