One of the many perks of being a beauty editor is that there's always an endless stream of products showing up on my desk. I get to see every new celebrity makeup brand, every serum, and every hair tool before they even hit the market. Not gonna lie—it's pretty dope.
That said, it can be tough, even for editors, to weed through the copious amounts of product to identify the absolute best of the best. That's a skill that comes with time and lots of trial and error. But as a true beauty lover, I'm totally up to the challenge.
After all the swatching, testing, and reviewing I've done in my career (and in my life!), there are certain makeup products that stick out in my mind as true gems worth spending my hard-earned money on. Ahead, find the edit of 18 makeup buys from Sephora, Nordstrom, Ulta, and Amazon that rise above the rest.
Yet another product I've had an affinity for since my college years, but a hormone roller coaster made my skin too oily to use it once I hit my mid-20s. Now that things have (mostly) settled back down, I'm excited to try this new formula.
This brand is a consistent winner for me, so I'm re-upping on this lovely BB cream a makeup artist friend turned me on to a few years ago.
I need to know how and why this thing has over 6000 reviews on Amazon. There are even a bunch of photo testimonials from people who absolutely swear by it. I'm going to give it a whirl and see what all the fuss is about. At just $10, it's a pretty low-stakes gamble.
Epic is the perfect word to describe this liquid eyeliner. I usually buy two or even three at a time, so I can have one on hand for touch-ups at home, at work, and on the go.