As convenient as Amazon usually is when you're in a bind, there's nothing easy about navigating the seemingly endless selection it houses during Prime Day, the retailer's annual sale event that resulted in a whopping $12 billion in sales last year. In the past, the site has crashed due to the number of people around the world who logged on for the two-day sale. It's madness.
This year, though, our goal is to make shopping for fashion deals on Prime Day just as seamless as it would be if the sale wasn't going on, if not more. To do that, my fellow editors and I spent hours scrolling through deal after deal, finding the very best of what's up for grabs today and tomorrow. Given that looking expensive is my 365-days-a-year personal goal in life, I'm doing my part by rounding up the chicest, most elegant finds that are marked down on Amazon as we speak. Start here, and when you're done, there will be plenty of other Amazon Prime stories waiting for you.
*Buying one in every color.*
This is a no-brainer purchase.
I'm smitten with these cat-eye shades from Ray-Ban.
The perfect shirt doesn't exist… Oh wait.
Getting dressed this summer just got 10 times easier.
An Hermès alt.
Looking pricey starts with a waistcoat.
Delicious.
Boat-neck tees > every other style.
Your new everyday heeled sandals.
If it has a mock neck and no sleeves, I want it. Period.
Everyone needs one.
Just easy.
A classic '90s bag shape.
Cool is an understatement.
These will forever be chic.
To throw on top of just about anything.
A must.
Obsessed with this cut.
Sofia Richie Grainge has been loving gladiator sandals of late.
White trousers are all over the streets of Italy and France in the summertime.
A nice watch will upgrade any outfit.
The perfect incognito shades.
A French favorite.
A sale like this one creates a perfect opportunity to test out a controversial trend like low-rise jeans.
Hello, beautiful.
Anything off the shoulder has my vote.
Bermuda shorts are 100% back.
Up next, shop the best beauty deals for Amazon Prime Day, chosen by our editors.
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I'm a Stylist Who Travels Constantly—This Is All I Want to Wear After a Long TripFirst-class comfort.
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Writer and Store Owner Laurel Pantin Told Me Her Incredibly Chic Holiday Gift PicksInspiring and whimsical, as always.
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Not Snakeskin, Not Croc—These Two Underrated Animal Prints Are Quietly Staging a Fashion CoupFrom J.Crew to Khaite.
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These $50 Old Navy Zipped Boots Are Just as Chic as the $1500 Pair I Have Been Coveting Since Last WinterThey're on sale for $30 right now.
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25 Elevated Basics Worthy of a Fashion Person's Closet From Gap, Banana Republic, and Old NavyWho's in need of closet refresh?
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My Friends Love Reformation—I Sent Them 31 Gorgeous Picks I'm Eyeing Right NowOne of each, please.
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My Mom Only Shops Affordable Fashion—I Sent Her These 27 Chic, Rich-Looking Nordstrom FindsEverything is under $150.
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H&M Just Dropped a $40 Version of The Row's Winter Flats I Keep Seeing on Chic New YorkersA sellout is imminent.
