As convenient as Amazon usually is when you're in a bind, there's nothing easy about navigating the seemingly endless selection it houses during Prime Day, the retailer's annual sale event that resulted in a whopping $12 billion in sales last year. In the past, the site has crashed due to the number of people around the world who logged on for the two-day sale. It's madness.
This year, though, our goal is to make shopping for fashion deals on Prime Day just as seamless as it would be if the sale wasn't going on, if not more. To do that, my fellow editors and I spent hours scrolling through deal after deal, finding the very best of what's up for grabs today and tomorrow. Given that looking expensive is my 365-days-a-year personal goal in life, I'm doing my part by rounding up the chicest, most elegant finds that are marked down on Amazon as we speak. Start here, and when you're done, there will be plenty of other Amazon Prime stories waiting for you.
*Buying one in every color.*
This is a no-brainer purchase.
I'm smitten with these cat-eye shades from Ray-Ban.
The perfect shirt doesn't exist… Oh wait.
Getting dressed this summer just got 10 times easier.
An Hermès alt.
Looking pricey starts with a waistcoat.
Delicious.
Boat-neck tees > every other style.
Your new everyday heeled sandals.
If it has a mock neck and no sleeves, I want it. Period.
Everyone needs one.
Just easy.
A classic '90s bag shape.
Cool is an understatement.
These will forever be chic.
To throw on top of just about anything.
A must.
Obsessed with this cut.
Sofia Richie Grainge has been loving gladiator sandals of late.
White trousers are all over the streets of Italy and France in the summertime.
A nice watch will upgrade any outfit.
The perfect incognito shades.
A French favorite.
A sale like this one creates a perfect opportunity to test out a controversial trend like low-rise jeans.
Hello, beautiful.
Anything off the shoulder has my vote.
Bermuda shorts are 100% back.
Up next, shop the best beauty deals for Amazon Prime Day, chosen by our editors.
-
Cozy Cashmere! Sleek Suede! Dark Denim! 32 Affordable Fall Pieces You’d Find In A Wealthy Person’s ClosetOh, did I mention they're under $250?
-
Dark-Blue Jeans Are Definitely "In" for Fall 2025, But so Is This Other Elegant Denim WashTrust us–you'll want to include it in your cold-weather wardrobe.
-
Whoa, Everything Is on Sale at Madewell Right Now—Some of These Chic Items Rarely Get DiscountedAt 30% off, these are bound to sell out.
-
I Work in Fashion—These Are the 10 Fall Investment Pieces I *Know* Are Worth ItSee what made my list.
-
My Mom Only Shops Affordable Fashion—I Sent Her These 27 Chic Rich-Looking Pieces for Fall 2025Everything is under $100.
-
Wait, J.Crew Is 30% Off Sitewide Right Now—These Are the Chic Fall Pieces in My CartThe fall 2025 collection is so good.
-
It's the Last Chance to Shop Reformation's Sale—Up to 70% OffIt's selling out fast.
-
My Mom Only Shops at T.J. Maxx and Marshalls—Here's What She Sent Me to Buy for Fall 2025She had me at under-$100 Uggs and Levi's.
-
The New Elite Way to Shop Is Off the Grid and Invite OnlyIf you know, you know.
-
I Just Started Investing—31 Chic Pieces That Will Have Me Dressing the PartEffortless and elevated is the goal.
