The Low-Rise Bikinis Celebs Over Age 40 Can't Stop Wearing


(Image credit: Spread Pictures/BACKGRID)

We’re basically a swimwear site now. Just kidding, but it is true that when warmer weather rolls around, swim-trend coverage takes center stage. We’ve covered the rise of the thong bikini among It girls and celebrities as well as how to wear one in real lifeyou know, if you aren’t an It girl or celebrity. We’ve documented the massive swim trends taking over this season and the lingerie bikini trend that’s sweeping Instagram as well as the one bikini style that is suddenly dying out. Essentially, we spend a lot of time poring over bikini photos to bring you the latest and greatest in swimwear.

The most recent trend we’ve noticed is low-rise bikinis, which seem to be gaining popularity in the stylish-and-over-40 set. Jennifer Lopez is spotted in them regularly, though she is always ahead of the curve when it comes to swim trends. Remember when she set the internet on fire with this barely there pink bikini? But it isn’t just J.Lo out there trailblazing trends by herself: Sofía Vergara, Tracee Ellis Ross, and Eva Longoria have all joined the low-rise club. Scroll down to see how they’re wearing the early ’00s trend, and shop the look no matter which celeb’s style speaks to your swimwear aesthetic.

1. Knot Bikinis


(Image credit: @imheathergraham)

Shop Knot Bikinis

2. Embellished Bikinis


(Image credit: @jlo)

Shop Embellished Bikinis

1. Leopard Bikinis


(Image credit: @traceeellisross)

Shop Leopard Bikinis

4. Triangle-Top String Bikinis


(Image credit: @elizabethhurley1)

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5. Strapless Bikinis


(Image credit: @sofiavergara)

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6. Red Bikinis


(Image credit: @evalongoria)

Shop Red Bikinis

Up next, shop 29 cheap bikinis that look anything but.

This post was published at an earlier date and has since been updated.

Editor in Chief

Kat Collings has over 15 years of experience in the editorial fashion space, largely in digital publishing. She currently leads the vision for editorial content at as the site's editor in chief, having risen through the editorial ranks after joining the company in 2012. Collings is a Digiday Future Leader Awards nominee, was named Buzzfeed's best fashion Instagram accounts of the year, and is a member of the CFDA Awards Fashion Guild. Prior to Who What Wear, Collings worked on styling projects for brands such as Vogue, Teen Vogue, Lucky, and Oliver Peoples. She graduated from UCLA with a BA in communications and calls Los Angeles home.