Logo Tanks Are Still All Over Instagram—23 Designer Iterations I'm Considering Investing In
It may seem like summer hasn't even started yet (anyone else bored of having to pack an umbrella at all times?) but July is usually high summer. So naturally, the most summery pieces are already ripe for the picking. There may be so many new trends around—from khaki to animal print—but some key items always make a return each and every season. Enter: the tank top.
One of the most loyal and versatile basics in anyone's wardrobe, no doubt you already own one, or six. But in the last few years, designers have taken the humble item and transformed it into a sell-out piece everyone is desperate to get hold of. How? Through the subtle use of logos, tapping into the quiet luxury trend that's still key to this day.
Elevating the classic, the OG Loewe styles are now firmly back in stock (you have to see the new striped iteration), along with Prada, Saint Laurent, JW Anderson and even Ganni joining the logo tank committee. See how to wear them, and where to shop them below.
On the runway:
The vest everyone on Instagram is wearing.
The Prada triangle logo will always be instantly recognisable.
On influencers:
Oumayma dresses up her white Loewe crop with a sequin maxi skirt. See, basics are anything but basic!
Keeping the Prada vest casual, Emili wears it with baggy cargo pants. Of course, a bright Birkin keeps the look polished.
One of the lucky ones to snap up the black Loewe crop first time round, Eni styles hers with a shirt-and-shorts co-ord. Luckily, it's back in stock at Net-a-Porter so you can shop it now.
For the perfect transitional outfit, India styles her Loewe tank with matching linen shorts and an oversized butter-hued blazer. Pure perfection.
We can always rely on Ellie to make basics suitable for maximalists. This holiday look with the white Loewe crop is one to copy ASAP.
Shop logo tanks:
You can also get the cropped version.
The new spaghetti strap styles are going to be the 2024 heroes.
You'll wear this classic on repeat.
Harriet Davey is a freelance fashion editor who has been part of Who What Wear's extended team since 2017. She previously worked in print at Look magazine and has since worked across print, digital and social for many other titles, including British Vogue, Stylist, Grazia, Refinery29 and Marie Claire. Also a stylist, Harriet has had the pleasure of producing cover shoots and editorials along with commercial shoots for brands including Boux Avenue, Watches of Switzerland, Benefit Cosmetics and Revolution. To add to this, Harriet also works in live TV styling for ITV’s This Morning. Back to Who What Wear. With hundreds of published stories on site, Harriet knows what the WWW reader wants. Keeping up to date with the latest It buys and runway trends, she can guarantee to keep you one step ahead of the most stylish people. When not writing or styling, Harriet loves to go shopping (yes, more fashion). If she’s not in a local Hackney bar or restaurant, you can find her forever searching for her next holiday destination.
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