Will This Be the Prettiest Trend of 2018?
With the holiday season behind us, it's time to look ahead to what's in store for 2018, and a big part of that is taking into account how we're all going to want to dress. If you think the dreary month of January provides the perfect excuse to buy (and wear) something pretty, luckily one of the biggest forecasted trends of 2018 is just that: lavender.
Many are declaring lavender the new Millennial Pink, but we think there's room for both pretty hues in a fashion girl's wardrobe. In fact, both colors had a massive runway presence in the S/S 18 collections, but it's lavender that's creating all the buzz right now, with many brands already releasing their pretty purple wares. Ready to invest in the lavender trend before it's everywhere?
Below, shop a slew of pretty pieces to add to your wardrobe ASAP.
Pair this with a white T-shirt and ankle boots.Available in sizes XXS to XXL.
This isn't cheap, but it's as beautiful as bags get.Next up, find out which fashion items to keep and toss in 2018.

Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater arts. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.
-
The Anti-Trend Color to Wear From Head to Toe This Winter (Hint: It's Not White or Black)A monochromatic outfit always looks so elegant.
-
If I See You Wearing One of These 6 Specific Shoe Colors, I Know You're a Fashion PersonIYKYK.
-
If You're Going to Wear This Controversial Legging Color Trend, This Is the Sneaker Color to Wear With ItIf you only wear black leggings, these may stun you.
-
Want to Wear Dark-Wash Jeans the 2025 Way? Style Them Exclusively With This Rich Color TrendThe chicest shade pairing for fall.
-
"Looks Like Money" Is My Fall Aesthetic—7 Elegant Colors I'm Wearing NonstopThe easiest way to add a luxe touch to your outfit.
-
Sorry, Navy, Black, and Brown—This Coat Color Trend Looks Way Richer Than All of You (Combined)Meet the winter hero item that instantly makes outfits look expensive.
-
5 2026 Color Trends I'm Already Stealing From Louise Trotter's Bottega Veneta DebutButter yellow! Navy! Pops of green!
-
The Chicest People I Know Have a Thing for This Elegant Color PairingTime to try it this fall.

