The new collection is inspired by an archival unisex bracelet designed in 1971, and has evolved to include earrings, rings, necklaces, and pendants. It's urban, elegant, and perfectly wearable for your everyday. Mark your calendar for May 2, when the collection launches online.
In the film, Lady Gaga explains her idea of the joy, and biggest misconception about jewellery. Scroll down to watch the film, and see if you agree.