From New York to London, Fashion People Won't Stop Wearing This One Brand

Sponsor Content Created With JNBY

With New York, London and Milan Fashion Weeks ticked off and Paris ready and raring to go, Fashion Month is well underway. As we hop from country to country, the runways are awash with new and dazzling styles, but the street style scene is just as noteworthy. Whilst Fashion Month gives us a sneak peek at next year's styles, the streets offer a timely, up-to-date look at the current styles fashion people are coveting, and one brand has cropped up in every country of our Fashion Month journey: JNBY.


JNBY is all about being true to yourself. The striking designs offer a chance for self exploration through fashion with an array of styles to suit all personal aesthetics. The brilliance of the designs is in the balance of wearability and fashion-forward edge, adding intrigue to each offering.

For fashion week, JNBY serves a mix of styles to suit all preferences. For the minimalists, there are classic silhouettes including sleek tailoring and forever denim that balance timelessness and intriguing details like cutouts in equal measure. There are also more dramatic styles—for example, the simple shirtdress has been elevated with a textured organza drape. There's a focus on neutral hues that will seamlessly blend into your existing wardrobe whilst bolder hues of green and pink accent the collection. The styles allow the wearer to create outfits that reflect their personality and personal style no matter where they're going or what city they're in.

Keep scrolling to explore JNBY's fashion week collection and see how fashion people are styling it for Fashion Month.



(Image credit: @iknowlee)



(Image credit: @withkro)


(Image credit: @lilianalexkaiser)


(Image credit: @amiizmus)


(Image credit: @thecarolinelin)


Up next: The Autumn/Winter 2023 Fashion Trends That Really Matter

Florrie Alexander
Acting Affiliates Editor

Florrie embarked on her fashion journey while studying French and History at university. Whilst studying in Aix-en-Provence, she began to write her dissertation on the history of fashion and the influence of Haute Couture, and landed her first role at Harper’s Bazaar. Following this, she interned for various publications including Elle, Grazia and Marie Claire before joining the fashion team at Conde Nast Traveller. There, she contributed to international photoshoots, styled pages and covers, and produced engaging digital content.

During a freelance period, Florrie honed her skills in editorial work in various digital and print publications including Vogue Italy and Departures magazine, as well as styling e-commerce photoshoots and personal shopping. Florrie actively pursues an in-depth understanding of fashion and jewellery, and after styling a jewellery cover shoot at Conde Nast Traveller chose to complete the De Beers Diamond Foundation course. Florrie first joined Who What Wear UK as a freelancer before becoming the Commerce Writer, blending both editorial and commercial content. Now, as the Acting Affiliates Editor, she monitors current trends, new-in styles, wardrobe heroes and how best to style them. In her downtime, Florrie can be found in her hometown of London, usually with a coffee in hand.