H&M isn't the only Swedish brand you should look to for amazing jeans. Jeanerica is a brand-new label out of the chic Scandinavian country, and we recommend putting it on your radar before the secret gets out. Founded by Lena Patriksson Keller and Jonas Clason, who also co-founded Whyred nd ATP Atelier, the brand is the perfect investment if you're looking for a new pair of blues. And with prices starting at $59, the jeans won't break the bank.
"The Jeanerica range features essential styles in perfect fits with understated details and expert washes," the press release reads. "Based on archetypal models, these styles are constantly refined and adjusted to stay true to denim's original function as a modern garment for everybody."
As for the campaign, the brand photographed local personalities without a stylist or hair and makeup teams. After all, who needs extra accoutrements when you've got perfect Swedish genes (and jeans)?
Scroll down to preview Jeanerica's new denim designs.