Japanese Girls Love These 11 Clothing Brands


(Image credit: Matthew Sperzel/Getty Images)

Japan's street style is some of the best in the game—just take a look at some of the outfits that debuted during Amazon Fashion Week Tokyo, and you'll see exactly what we mean. Many of the getups are, in every sense of the world, a maximalist's dream come true (think lots of unexpected color combos, top-notch layering, and staples with silhouettes that are unlike anything you've ever seen.) Japanese girls know how to experiment with their style—and the rest of the world is quickly taking note. 

If you, too, want to emulate some of the unique ensembles Japanese It-girls are known for, we may have found a way, and it entails checking out one or all of the below Japanese clothing brands for some of the coolest fashion finds on the Internet. From well-known labels like Uniqlo and Comme des Garçons to others you might not be quite as familiar with, we found it all in terms of style and price points. Ready to give your wardrobe a major upgrade? Then read on to see and shop clothing brands Japanese girls wear on repeat.

1. Uniqlo

Uniqlo offers minimalist, innovative fashion staples at great prices (aka the basics your wardrobe is built off of).

2. Snidel

Snidel's design approach can best be described as street-formal. Shop here if you want really eye-catching pieces that you won't be able to find anywhere else (and for a great price, too). 

3. Noir Kei Ninomiya

Designer Kei Ninomiya keeps fans on their feet with his one-of-a-kind design executions that transform tulle, leather, and jersey (plus much more) into exciting, wearable works of art.

4. Comme des Garçons

Comme des Garçons' avant-garde designs have quickly earned a cult following—and it's easy to see why.

5. Sacai

Sacai's signature style is the perfect fusion of sporty, edgy, and haute couture. 

6. Junya Watanabe

For unexpected texture contrasts, vivid prints, and futuristic-inspired pieces, look no further than Japanese designer Junya Watanabe's namesake label. 


Adeam's pieces can best be summed up as a fusion of feminine silhouettes and traditional Japanese construction. 

8. Issey Miyake 

Issey Miyake is a ready-to-wear label inspired by functional and modern style.

9. Gelato Pique

For some of the cutest, coziest loungewear you've ever seen, look no further than Gelato Pique.

10. Ambush

Ambush offers up edgy streetwear-inspired pieces that turn heads. Naturally, fashion people gravitate towards its statement collections.

11. Blue Blue Japan

Blue Blue Japan reimagines workwear staples through a Japanese aesthetic.

Next: Italian Girls Can't Get Enough of These Affordable Brands

This post was originally published at an earlier date and has since been updated.

Eva Thomas